Hank operates an app that connects people aged 55+ with other community members and events geared specifically for them. The platform lists and sometimes sponsors events such as art workshops, pickleball, coffee meet-ups and even skydiving, and members can create their own events. The New York City–based startup is currently available in the NYC area and plans to expand in the second half of the year to New Jersey, Florida and Texas, with an eventual goal of being available in all 50 states. Hank positions itself as one of the first platforms focused on matching adults over 55 with tailored events and cites that people aged 55+ spend an estimated $120 billion per year on leisure activities. The company has launched a “Generation You” marketing campaign and is investing in product features for sharing and partnerships with interest-based organizations. For user acquisition it has relied on paid channels to build an initial base and plans to shift toward organic channels and co-marketing with niche groups.

Total raised

$7M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022