Hansel runs the Lake platform, a real-time mobile app development system that decouples product iterations from core code to enable rapid experimentation and personalization. The product targets product ops inside companies, allowing teams to push different experiences to segmented user bases. Hansel charges customers based on end-user numbers (such as monthly active users) and offers customized pricing for premium features. The company has a team of 23 and counts mid-market and enterprise clients in India including Ola, Paytm, and Magicpin. Hansel plans to expand into North America, opening a Bay Area office, hiring product marketing and sales staff, and placing the CEO in the U.S. while keeping R&D and product development anchored in India. To date the company has raised $5.4 million.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2018