HATCH is a category-leading maternity brand that sells clothing and skincare and operates an editorial platform, Babe, to serve mothers. The company began as a direct-to-consumer startup and has grown into an internationally recognized destination combining product, content and community. HATCH plans to expand its reach by consolidating multiple maternity brands under a single parent, HATCH Collective, and by reimagining Babe to service the broader portfolio. The collective will align products across styles, brands and price points to meet women’s needs before, during and after pregnancy. Management says the unified platform and operational synergies—distribution, logistics, costing and customer data—will produce margin gains and clearer go-to-market strategy. The company projects it will "triple revenue profitably this year." Hatch offers maternity clothing and clean beauty products that directly address issues women face during pregnancy and postpartum. Founded in 2011 by CEO Ariane Goldman, the company began as a digitally native direct-to-consumer brand. After opening two physical retail locations in New York and Los Angeles, it has expanded into an omnichannel business. Hatch is activating new retail channels, including a Pop-In@Nordstrom partnership launched in nine cities and another major retailer partnership set to begin later this year. The company raised $5m in a Series A to accelerate product expansion, community-driven retail rollout and content development. Plans emphasize expanding product lines, scaling community-driven retail and increasing content to support growth.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

May 2019