Havenly is a Denver-based online interior design consultancy that pairs users with expert designers for personalized home and apartment redesigns. Its business combines commercial partnerships with vendors and paid consumer design services, emphasizing pairing each user with an individual designer who can consult by phone. Pricing for services ranges from $69 to $99 depending on scope, and the platform can deliver custom floor plans and layout renders. With the new funding, Havenly is launching its first private label, Cove Goods, initially focused on accent pieces with some furniture in development, to integrate proprietary products into its recommendation engine. Financially, the company has now raised $57.8 million to date. CEO Lee Mayer and the company say the private label will allow Havenly to fold its own products into designer recommendations and the shopping experience. Havenly is a platform that pairs consumers with professional stylists to provide virtual interior-design guidance and shopping. Users complete a style profile and pay for design packages ranging from $79 to $199, with higher-tier plans including 3D renderings. The site aggregates over 400 vendors, including Wayfair, West Elm and Target, to offer products in one place. Havenly launched in 2014 and targets primarily 20- and 30-something female users, who the company says often return for additional projects. The company is experimenting with free offerings such as product-question threads and has added a gift registry to expand engagement. Financially, Havenly has been raising capital to grow: it has previously raised over $13 million and is continuing to fund expansion through new investment. Havenly is an online interior design service that lets customers pay per room (starting at $79) to receive custom concept boards, product suggestions, and designer guidance. For $199 per room customers get room placement visualization, additional revision time, and a $50 furniture credit. Designers on the platform are contractors—some work full time for Havenly and others work at traditional firms—and are paid a share of the revenue for each project. The company plans to use the new funding to grow staff by 25%, further develop back-end technical operations, and expand marketing. Havenly has seen 25,000 people register in the last month, 30% month-over-month customer growth, about 20% of customers returning, and the average customer redesigns 1.4 rooms. It raised $5.8 million in the latest tranche, bringing its Series A to $13.3 million. Havenly operates an online interior design platform that pairs consumers with professional designers via designer-created profiles and proprietary algorithms. For a flat fee, customers receive multiple design treatments for their space and can purchase home goods directly from the company. Designers use the platform to showcase services and the company facilitates commerce between designers and clients. Havenly intends to use new funding to grow its team and further develop its design concierge services. The company was founded in 2014 and, at the time of the article, had 16 full-time employees. The platform emphasizes algorithmic matching and a commerce-enabled experience as core product features.

Total raised

$58M

Funding rounds

4

Latest round

Series C

Latest activity

Oct 2019