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The Venture Codex

Binary Capital

1550 Bryant St., Suite 700, San Francisco, CA, 94103, United States

Overview

Binary Capital is a new early-stage investment fund that focuses its investments in companies that operate in the field of consumer technology. It was established by former General Catalyst Partners' former managing director Jonathan Teo, and former Lightspeed Ventures managing director Justin Caldbeck. The two bring with them their extensive VC experience. Together, they have raised a $125M fund and hope to invest in startups in sums of $3-5M.

Total investments
9
Lead investments
6
Investments · 12mo
0
Active investors
0

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Atrium LTS

    Participated · Equity · Jun 2017

    Atrium uses machine learning to ingest and structure legal documents and builds apps that automate time-consuming legal work, for example converting funding documents into Excel cap tables. The company combines engineering and legal teams to offer faster, cheaper, and more predictable legal services and to enable upfront pricing. Atrium has grown rapidly to about 110 employees and serves roughly 250 clients, including startups such as Bird and MessageBird. Justin Kan leads the company alongside co-founder Augie Rakow and long-term partner Nick Cortes after two co-founders transitioned out. With new capital it plans to develop internal tooling and expand its platform so other legal and professional services can be built on top. Atrium also acquired YC AI startup Tetra (which had raised $1.5M) to help build its document-understanding platform. Atrium LTS (Legal Technology Services) is building software to improve delivery of legal work by applying technology to repeatable processes in corporate legal work. The team aims to bring project-management style tools to law firms and clients to track deal progress and increase transparency. Founder Justin Kan framed the product as automating repeatable legal tasks while leaving the 'art' of legal work to lawyers. The company is still ironing out regulatory issues and has been reticent to disclose full technical details, though it shared a screenshot showing it used its own tools during the fundraising process. Atrium intends to enlist investors and industry stakeholders as early customers and sources of feedback during product development to reach product-market fit. Financially, Atrium completed a $10.5 million fundraising round led by General Catalyst to support product development and go-to-market efforts.

  • ClearMob

    Led · Seed · Apr 2017

    Clearmob provides a dashboard that connects to Facebook advertising accounts and uses algorithms and a team of data scientists to analyze spend, conversions, and campaign effectiveness. The product surfaces recommendations to help marketers optimize targeting and budget allocation and lets users act on those recommendations directly within the dashboard. CEO Sophia Li, a former digital marketer, built the company to address the time-consuming work of tracking and interpreting campaign performance. Clearmob’s customers include gaming and e-commerce companies as well as a growing number of small and medium-sized businesses. The company currently supports Facebook campaigns and is looking to expand to other platforms. Clearmob raised a $2 million seed round led by Binary Capital.

  • Recharge Labs

    Led · Seed · Jun 2016

    Recharge is a San Francisco, CA–based platform that allows users to book hotel rooms by the minute. Launched in 2016 by CEO Manny Bamfo, the service lets customers book time at 4- and 5-star hotels and pay only for the time they need. The company has expanded its offering with Recharge Homes, enabling short-term bookings in private homes as well as hotels. Recharge Homes is available in San Francisco, New York and Los Angeles. The company has pursued outside capital and received a strategic investment from Fifth Wall Ventures. To date, Recharge has raised $10M from Fifth Wall, JetBlue Technology Ventures, and Binary Capital. Recharge operates a mobile app that enables customers to book hotel stays by the minute, charging 67 cents per minute or $40 per hour. The company partners with hotels and splits revenue with each property depending on day, time and month. Recharge had partnerships with Hyatt and Starwood properties in San Francisco at the time of reporting, and the CEO said more properties are coming online soon but declined to provide details. The app is positioned for a range of use cases from short rest or showers to private spaces for breastfeeding or practicing a speech. Hotels may benefit by monetizing otherwise empty rooms during daytime hours. Recharge closed a $2.3 million seed round to support its growth plans. Recharge operates an app that enables users to book hotel rooms by the minute, charging $0.67 per minute (about $40/hour). The 10-month-old San Francisco startup partners with Hyatt and Starwood properties, shares revenue with hotels, and does not buy inventory. There is no minimum stay and customers are charged by the minute with no surge pricing; the company plans to add a day rate in the future. Recharge quietly launched last summer in a handful of Bay Area hotels, is opening coverage at the San Francisco airport, and plans expansion to L.A., New York, and London. The company reports 104% month-over-month growth and that 25% of stays are from repeat customers; stays have ranged from 12 minutes to 25 hours. Users include business customers from companies like Salesforce, members of the venture community, and law firms.

  • Havenly

    Led · Series A · Mar 2016

    Havenly is a Denver-based online interior design consultancy that pairs users with expert designers for personalized home and apartment redesigns. Its business combines commercial partnerships with vendors and paid consumer design services, emphasizing pairing each user with an individual designer who can consult by phone. Pricing for services ranges from $69 to $99 depending on scope, and the platform can deliver custom floor plans and layout renders. With the new funding, Havenly is launching its first private label, Cove Goods, initially focused on accent pieces with some furniture in development, to integrate proprietary products into its recommendation engine. Financially, the company has now raised $57.8 million to date. CEO Lee Mayer and the company say the private label will allow Havenly to fold its own products into designer recommendations and the shopping experience. Havenly is a platform that pairs consumers with professional stylists to provide virtual interior-design guidance and shopping. Users complete a style profile and pay for design packages ranging from $79 to $199, with higher-tier plans including 3D renderings. The site aggregates over 400 vendors, including Wayfair, West Elm and Target, to offer products in one place. Havenly launched in 2014 and targets primarily 20- and 30-something female users, who the company says often return for additional projects. The company is experimenting with free offerings such as product-question threads and has added a gift registry to expand engagement. Financially, Havenly has been raising capital to grow: it has previously raised over $13 million and is continuing to fund expansion through new investment. Havenly is an online interior design service that lets customers pay per room (starting at $79) to receive custom concept boards, product suggestions, and designer guidance. For $199 per room customers get room placement visualization, additional revision time, and a $50 furniture credit. Designers on the platform are contractors—some work full time for Havenly and others work at traditional firms—and are paid a share of the revenue for each project. The company plans to use the new funding to grow staff by 25%, further develop back-end technical operations, and expand marketing. Havenly has seen 25,000 people register in the last month, 30% month-over-month customer growth, about 20% of customers returning, and the average customer redesigns 1.4 rooms. It raised $5.8 million in the latest tranche, bringing its Series A to $13.3 million. Havenly operates an online interior design platform that pairs consumers with professional designers via designer-created profiles and proprietary algorithms. For a flat fee, customers receive multiple design treatments for their space and can purchase home goods directly from the company. Designers use the platform to showcase services and the company facilitates commerce between designers and clients. Havenly intends to use new funding to grow its team and further develop its design concierge services. The company was founded in 2014 and, at the time of the article, had 16 full-time employees. The platform emphasizes algorithmic matching and a commerce-enabled experience as core product features.

  • Assist

    Led · Series A · Jan 2016

    Assist is a conversational service that surfaces options like rides, food delivery, restaurant reservations, couriers and hotel bookings through SMS, Facebook Messenger, Slack and Telegram rather than a standalone app. The product aggregates partner APIs and handles payments via Stripe on its site, charging no additional markup, service fee, or subscription. The company runs its bot without human operators and plans to scale by relying on APIs and artificial intelligence as a convenience layer over many on‑demand services. Assist intends to monetize through affiliate fees for referrals and by offering paid featured placements to vendors. Founders Robert Stephens (founder of GeekSquad) and Shane Mac (former director of product at Zaarly) began building Assist in May, and the product saw immediate user interest upon launch.

Team

No current team members are available.