Headset provides data analytics for the cannabis industry, aggregating information on growers and product manufacturers, retail sales, market trends, top-selling strains, and favored brands across regions. Its datasets cover categories including food, health and beauty products, financial services, and hardware. The company reports more than 300 customers and about 50 employees and projects U.S. cannabis sales of $23.6 billion this year, a 28% increase over 2020. Headset was founded in 2015 by Cy Scott, Brian Wansolich and Scott Vickers, who previously co-founded Leafly, and is based in Seattle. The new $8.6 million funding will help Headset expand its analysis into new legal markets and launch additional services. To date the company has raised about $23 million, according to GeekWire. Headset is a Seattle, WA–based provider of data and analytics for the cannabis industry. The company collects and analyzes consumer transaction information and provides aggregated, standardized and anonymized receipt-level sales data in real time. Headset serves over 1,700 retailers across 30 states and offers tools that help retailers optimize day-to-day operations. Product manufacturers, processors and distributors use Headset’s data to identify trends, stay competitive and collaborate with retail customers. Led by CEO and co-founder Cy Scott, the company plans to use new funding to accelerate expansion into legal markets and pursue opportunities across the growing cannabis industry. The company raised $1.825M in the reported round. Headset operates a market-intelligence platform and analytics tools that aggregate point-of-sale cannabis data for retailers, suppliers and CPG companies, covering sales, inventory, pricing, demographics and basket analytics. The company sells data platforms and analysis tools used to navigate the competitive cannabis landscape and identify opportunities. Headset plans to use new capital to expand into additional U.S. states and provinces where cannabis is legal, including markets it expects to open following upcoming elections. The firm says cannabis consumer spend has risen during the pandemic and its research shows average adult-use market sales are up 25% year-to-date. Headset is a 45-person company founded in 2015; CEO Cy Scott co-founded the business with Brian Wansolich and Scott Vickers. Financially, the company has raised just under $18 million to date and is gearing up for a Series B in 2021. Headset, launched in 2015 by the trio that co-founded Leafly, provides data and analytics to the cannabis industry. The company aggregates retail sales data to deliver real-time market insights and market intelligence to operators and service providers. Headset’s tools help clients monitor sales trends, pricing, emerging sectors, and consumer behavior, and the company says it is tracking billions of dollars of transactions in the U.S. and Canada. The Series A capital will be used to improve products and services, expand offerings into additional U.S. states and international markets, and support partnerships and strategic alliances. Headset also plans to serve new customers in the consumer packaged goods, beverage/alcohol, and financial industries as those sectors increase their interest in cannabis. Headset provides customized business intelligence and up-to-the-minute data for the cannabis industry, including sales trends, emerging sectors, and top products. The company’s product helps clients identify new opportunities, monitor competitors, and tailor product development to reflect real-time consumer behavior. Led by co-founder and CEO Cy Scott, Headset serves cannabis retailers and related businesses with analytics tools. The firm intends to use the new capital to ramp up its suite of data products. No operating metrics were disclosed in the article.

Total raised

$29M

Funding rounds

7

Latest round

Convertible Note

Latest activity

Nov 2021