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Poseidon Asset Management

130 Frederick Street #102, San Francisco, CA, 94117, United States

Overview

Poseidon Asset Management is dedicated to providing the most curated portfolio focusing on the cannabis industry, putting capital to work funding the most promising ventures in the industry and allowing investors to grow with them. They are committed to growing with the burgeoning cannabis industry in an honest, responsible, non-exploitative way. Poseidon pledges to work toward changing the old, outdated perceptions of cannabis as a danger to society, and to replace that idea, through education and example. Poseidon seeks to end cannabis prohibition and all the injustices and harms that prohibition inflicts.

Total investments
25
Lead investments
13
Investments · 12mo
0
Active investors
5

Sector focus

  • Financial Services
  • Hedge Funds
  • Impact Investing
  • Venture Capital
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Investment portfolio

  • Distru

    Led · Series A · Nov 2024

    Distru is a seed-to-sale ERP platform that provides inventory, order, compliance, and customer-management tools for cannabis operators. The platform is trusted by hundreds of licensees across the United States and serves operators in 25 states while processing over $2 billion in GMV annually. Distru offers integrations with Metrc Connect, Dutchie, Treez, Blaze, Leaflink and Biotrack, and delivers advanced analytics and automated order workflows. The company reports efficient growth and strong profitability and plans to use new capital to expand into 11 additional states, including New York. Product priorities include expanding compliance, inventory, integration, and order-management capabilities and consolidating operational tools into a unified ERP. Distru is headquartered in San Francisco. Distru is a nearly three‑year‑old, Oakland‑based startup that builds supply‑chain software for the cannabis industry. Its SaaS platform tracks cannabis through the seed‑to‑sale process, offering inventory and order management, CRM, logistics, and compliance automation. Distru integrates with Metrc to help customers meet state inventory‑tracing requirements. The team is nine employees working remotely and plans to hire five more roles with the new funding. Customers include major producers and distributors such as Humboldt Farms and CannaCraft. The company has been operating in the black and is profitable. Distru plans to expand beyond California by following Metrc into markets including Colorado, Oregon, Alaska, Maryland, Michigan, Ohio, Massachusetts, Montana, Nevada and Louisiana.

  • AMNESIA Media

    Participated · Seed · Apr 2023

    Highlyte by Amnesia is the first AI-driven cannabis marketing compliance platform that analyzes text, images, video and audio for regulatory and social media compliance risk. It alerts cannabis companies to potentially non-compliant content before posting, helping prevent account deactivations, shadowbans, regulatory fines, and even license revocation. Developed by regulatory compliance experts from the digital gaming industry, the platform generates on-demand customizable compliance reports and empowers brands to navigate complex state regulations and big‑tech restrictions. Highlyte launched in 2021 and is headquartered in San Francisco, California. The company closed roughly $1 million in seed funding from Poseidon Investment Management, Argonautic Ventures, JourneyOne Ventures and other angel investors. The financing will support expansion of its successful beta launch and push the company’s content management, moderation and advertising compliance capabilities.

  • Headset

    Participated · Convertible Note · Nov 2021

    Headset provides data analytics for the cannabis industry, aggregating information on growers and product manufacturers, retail sales, market trends, top-selling strains, and favored brands across regions. Its datasets cover categories including food, health and beauty products, financial services, and hardware. The company reports more than 300 customers and about 50 employees and projects U.S. cannabis sales of $23.6 billion this year, a 28% increase over 2020. Headset was founded in 2015 by Cy Scott, Brian Wansolich and Scott Vickers, who previously co-founded Leafly, and is based in Seattle. The new $8.6 million funding will help Headset expand its analysis into new legal markets and launch additional services. To date the company has raised about $23 million, according to GeekWire. Headset is a Seattle, WA–based provider of data and analytics for the cannabis industry. The company collects and analyzes consumer transaction information and provides aggregated, standardized and anonymized receipt-level sales data in real time. Headset serves over 1,700 retailers across 30 states and offers tools that help retailers optimize day-to-day operations. Product manufacturers, processors and distributors use Headset’s data to identify trends, stay competitive and collaborate with retail customers. Led by CEO and co-founder Cy Scott, the company plans to use new funding to accelerate expansion into legal markets and pursue opportunities across the growing cannabis industry. The company raised $1.825M in the reported round. Headset operates a market-intelligence platform and analytics tools that aggregate point-of-sale cannabis data for retailers, suppliers and CPG companies, covering sales, inventory, pricing, demographics and basket analytics. The company sells data platforms and analysis tools used to navigate the competitive cannabis landscape and identify opportunities. Headset plans to use new capital to expand into additional U.S. states and provinces where cannabis is legal, including markets it expects to open following upcoming elections. The firm says cannabis consumer spend has risen during the pandemic and its research shows average adult-use market sales are up 25% year-to-date. Headset is a 45-person company founded in 2015; CEO Cy Scott co-founded the business with Brian Wansolich and Scott Vickers. Financially, the company has raised just under $18 million to date and is gearing up for a Series B in 2021. Headset, launched in 2015 by the trio that co-founded Leafly, provides data and analytics to the cannabis industry. The company aggregates retail sales data to deliver real-time market insights and market intelligence to operators and service providers. Headset’s tools help clients monitor sales trends, pricing, emerging sectors, and consumer behavior, and the company says it is tracking billions of dollars of transactions in the U.S. and Canada. The Series A capital will be used to improve products and services, expand offerings into additional U.S. states and international markets, and support partnerships and strategic alliances. Headset also plans to serve new customers in the consumer packaged goods, beverage/alcohol, and financial industries as those sectors increase their interest in cannabis. Headset provides customized business intelligence and up-to-the-minute data for the cannabis industry, including sales trends, emerging sectors, and top products. The company’s product helps clients identify new opportunities, monitor competitors, and tailor product development to reflect real-time consumer behavior. Led by co-founder and CEO Cy Scott, Headset serves cannabis retailers and related businesses with analytics tools. The firm intends to use the new capital to ramp up its suite of data products. No operating metrics were disclosed in the article.

  • Flowhub

    Led · Equity · Oct 2021

    Flowhub provides cannabis retail software including compliance, point of sale, inventory tracking and business intelligence solutions for dispensaries. The company processes over $3 billion in cannabis sales annually and serves more than 1,000 cannabis retailers. Flowhub plans to use the new funding to accelerate expansion into emerging markets, further develop its dynamic product line and grow its social equity program. Its social equity program, launched in June 2021, offers discounted POS software, companion apps and free implementation to eligible entrepreneurs and has awarded over $1 million in software products to date. Led by founder and CEO Kyle Sherman, Flowhub delivers tools to simplify daily dispensary workflows and support business operations. Flowhub is a Denver, CO-based cannabis retail management platform that provides dispensaries with point-of-sale, inventory tracking, compliance and business intelligence from a single, customizable platform. Led by founder and CEO Kyle Sherman and CRO Dave Smith, the platform includes the Stash mobile inventory app, the Cashier front-of-house POS app compatible with iPad/tablets, and a Specials engine plus Order Ahead via integration partner Dutchie. The company serves customers across 11 markets, including brands such as Cookies, Dr. Greenthumb’s, Green Dragon, Nectar and Starbuds. Flowhub raised $23M in a Series A to fund continued product innovation, hiring of technical talent, and expansion of its partner ecosystem through future technology integrations and an open API approach. Investors in the round include e.ventures, Poseidon, Evolv Ventures, 9Yards Capital, former NBA commissioner David Stern and Iqram Magdon-Ismail, among others. The funds will be used to deepen integrations and scale the platform's capabilities to help dispensaries manage compliance, supply chain data, sales transactions and reporting. Flowhub is a seed-to-sale software platform for the regulated cannabis industry that helps growers and dispensaries streamline supply chain operations and optimize profit margins. Founded in 2015 by Kyle Sherman, the company launched its product in June 2016. Flowhub offers a handheld device called the NUG that enables retailers and cultivators to manage operations via proprietary apps. Users can scan plant tags and report compliance data automatically back to state regulators. Since launch the company has processed close to $200 million in purchases across hundreds of dispensary locations in Colorado, Oregon and Alaska.

  • Dispense

    Participated · Seed · Sep 2021

    Dispense is a New York-based B2B e-commerce software platform for cannabis dispensaries. Co-founded by Kyla Moore and Tim Officer, the platform enables dispensaries to sell product online, manage operations, build direct customer relationships, and scale their businesses. The platform is currently used by dispensaries in five states, including Illinois, Michigan, Ohio, New Jersey and Massachusetts. Since its beta launch in August 2020, Dispense has processed over 1.5 million orders with an order value of over $200 million. The company raised $2M in Seed funding and plans to use the funds to hire talent, continue developing and enhancing its product, and scale its sales and marketing efforts. NextView co-founder Lee Hower joined the Dispense board as part of the round.

Team

  • Christopher Otchy

    Co-Founder

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  • Emily Paxhia

    Co-founder and Managing Director

    LinkedIn
  • Morgan Paxhia

    Co-founder & Managing Director

    LinkedIn
  • Colin Ferrian

    Portfolio Manager

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