Heartland Robotics is developing a new class of manufacturing robots rather than consumer robot vacuums. The company is led by founder Rodney Brooks, a former MIT AI researcher and co-founder of iRobot. Heartland says its robots will be intuitive, intelligent, highly flexible, easy to buy, train, and deploy, and surprisingly inexpensive. The company aims to dramatically expand the robot marketplace by changing how and where robots can be used. Financially, Heartland announced a $20 million Series B and had previously raised $7 million in August 2009. Heartland Robotics is operating in stealth under Rodney Brooks, an MIT robotics professor and iRobot co-founder. The company's homepage says it is combining the power of computers—embodied in robots—with the intelligence of the American workforce to increase productivity and revitalize manufacturing. The article suggests the venture could be positioned alongside warehouse and industrial robotics firms such as Kiva Systems. Public information on the company is limited; the homepage offers only broad mission language rather than product specifics. Financially, Rodney Brooks recently secured $7 million in funding for Heartland Robotics from Jeff Bezos and others. The article does not disclose product details, timelines, customers, or operating metrics.

Total raised

$27M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2010