Hedra offers a web-based video generation and editing suite powered by its Character-3 model to create videos centered on AI-generated characters and to transfer styles across images and audio. The startup launched in 2023 and released its first video model in June 2024; the March launch of Character-3 is driving notable user growth. The app supports use of other models (e.g., Veo 2, Kling, Flux, Imagen3, Sana, Ideogram V2) and audio tools from ElevenLabs and Cartesia. Hedra is positioning itself for creators and prosumers and has seen inbound interest from enterprise marketing teams. The company claims its platform produces more expressive characters than some competitors. It faces competition from Captions, Cheehoo, Synthesia, and HeyGen. Hedra builds AI-powered tools for generating video content with human characters, starting with Character-1, a fast video foundation model that enables longer-form and character-centric video generation. Since Character-1's release in June, more than 350,000 users have created over 1.6 million video generations on the platform. The company is focused on creating a new multimodal studio that integrates story, sound, and video generation into a unified workflow. Hedra plans to let users create customizable digital avatars and characters with unique appearances, voices, and personalities. The platform is aimed at content creators and enterprise marketers to streamline content creation and enable narrative storytelling at scale. Hedra raised $10M in seed funding.

Total raised

$42M

Funding rounds

2

Latest round

Series A

Latest activity

May 2025