Herbivore makes non-toxic skincare, bath and body products formulated with concentrated vitamins, minerals and botanicals and more than 35 SKUs. The brand emphasizes natural, plant-based, GMO-free and steam-distilled ingredients and excludes synthetic ingredients, parabens, SLS, phthalates, mineral oils and animal testing. Herbivore grew awareness largely via social media and sells through more than 500 doors globally, including Nordstrom, Credo, Space NK, Carbon Beauty, Follain and Sephora (where it launched in 2015 and is among Sephora’s fastest-growing skincare brands). The company was founded in 2011 by Alexander Kummerow and Julia Wills and was bootstrapped until this round. Reported historical revenue trajectories include being on track for $6M in 2016 (up from $2.2M the prior year), and an Owler estimate of nearly $10M more recently. Management plans to use the new capital to expand manufacturing capabilities and increase brand awareness through digital and in-store marketing.

Total raised

$15M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2019