Here We Flo offers eco-friendly tampons, pads and period-proof underwear that are low-carbon, vegan and organic. The brand positions itself to modernize the $50 billion global sanitary protection category through product innovation and consumer education that destigmatizes periods. Its products are stocked in Tesco, Sainsbury’s, Boots, Holland & Barrett and Superdrug, with its first big-four supermarket listing secured at Tesco in early 2024. Marketing initiatives include a ‘back of short’ sponsorship with Chelsea FC Women and a prior collaboration with Netflix’s Sex Education. The founders emphasize rapid expansion, and the newly raised capital will fund marketing and working capital to accelerate growth. Financially, the company previously raised £1.7 million in angel funding in 2022 and won £1 million of advertising support through Sky’s Zero Footprint Fund.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2025