Heresy is a SaaS sales tool designed to increase collaboration among sales team members and surface data-driven insights to improve close rates. The product syncs with Salesforce and uses a Kanban-style front end for inputting and tracking pipeline stages, taking inspiration from agile software development. Data entered by individual salespeople is analysed to predict deal likelihood, flag slipping opportunities, and alert users when targets are at risk. The interface emphasizes quick, low-friction data entry (drag-and-drop, reminders, notes) to avoid dirty CRM data and provide immediate value to reps. Longer-term, Heresy aggregates team data into shared views — including a single team burndown — to create a more collaborative sales culture modeled on engineering practices at Stack Overflow. The London-based startup was built from an internal tool used to scale Stack Overflow’s sales team and has raised £755,000 to fund product development and European expansion.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2017