Herow provides a contextual engagement SaaS platform for mobile applications that uses location intelligence and everyday behaviors to drive user engagement. Its solution lets marketers and developers understand how, when and where apps are used, create user segments based on real-world moments, and deliver contextual notifications and in-app actions. The platform is built to protect personal user data and comply with GDPR and CCPA regulations. Herow was founded in 2007 and is led by CEO Laetitia Gazel Anthoine. The company has offices in Paris, New York, Barcelona and San Francisco. It recently closed new funding to support deployment and expansion of its contextual engagement offering.

Total raised

$19M

Funding rounds

1

Latest round

Series B

Latest activity

Oct 2019