Heru provides an AI-based tax platform that simplifies the tax-filing process and delivers intelligent insights for future filings. Led by CEO Mateo Jaramillo and based in Mexico City, the company is building tax automation infrastructure to help individuals and businesses analyze, reconcile, process, and pay taxes automatically using AI. Heru serves end customers and partners with businesses such as Uber, Rappi, UberEats, Mercado Envios Extra (Mercado Libre), Cornershop and Beat. The company intends to use its new funding to expand its suite of products and to improve its core tax automation technology for both end customers and business partners. In September 2022 Heru raised $6M in Seed funding to support those plans. Heru offers a package of software products aimed at delivery drivers and freelancers, including tax preparation, low-cost accident insurance and credit-related services. The company soft-launched its app and accepted around 1,200 users during a test period, with roughly 20,000 more users in line. Early customers are buying on average 1.2 Heru products. Heru’s tax tool targets a specific need in Mexico, where independent workers are expected to file taxes monthly; the tax service costs about $5/month and insurance is also priced at about $5/month. In addition to software, the startup built physical “Heru Casas” in Mexico City where gig workers can recharge phones and use facilities; app access is required to enter. Founders Mateo Jaramillo and Stiven Rodríguez Sánchez are ex-Uber employees originally from Colombia. The company plans to double down on product work and eventually expand to additional Latin American countries.

Total raised

$8M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2022