Hey You is a Sydney mobile bookings and payments app that enables customers to order, pay and gain loyalty benefits at local cafés. The company began as Posse in 2010, pivoted through retail and merged with competitor Beat the Q in 2014 to reach its current café-ordering model. It now employs a 45-person team and reports steady weekly growth of about 4%. Founder Rebekah Campbell is stepping back from the CEO role but will remain closely involved while Shaun Cornelius takes over to scale the business. Management plans to diversify beyond coffee into broader food ordering and lunch services to increase customer usage throughout the day. The team says it has finally pinpointed a viable monetisation model after several pivots and is entering a new, more disciplined growth phase. Hey You is led by co‑founder Rebekah Campbell. According to the article, Campbell recently closed a $5 million Series A for the company. The piece focuses on her advice to entrepreneurs about pitching and fundraising rather than product details. In an interview with Launch Group founder Fleur Brown, Campbell emphasized that confidence is one of the most important parts of any pitch for capital. She said confidence must be actively worked on and recounted her own early fundraising mindset of pleading for money. Campbell also said entrepreneurs should believe that investors need to sell to them and that she often advises young founders to build their confidence.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

May 2016