Participated · Equity · Jul 2024

Zetaris offers an analytical data virtualization / AI Data Hub that leaves data in place and enables real-time querying, joining, and transformation across disparate sources while applying governance and access controls. Its core products include Zetaris Cloud (30-day free trial), Zetaris Air (self-managed deployment), Zetaris AI Data Hub, Zetaris Lightning Catalogue (open-source query federation), and the Zetaris Fluid Data Vault toolkit. The platform is positioned to power Generative AI by giving applications automated, governed access to enterprise data and to reduce time, cost, and complexity of data projects. Customers and partners cited include Telstra, NBN, Optus, Nokia, BUPA, Melbourne Water, Murdoch Children’s Research Institute, and alliances with IBM, Accenture, and Ernst & Young. Zetaris highlights use cases from healthcare and large telcos where queries that once took hours are reduced to seconds. The company is pursuing global expansion and plans to open offices in San Francisco, New York, Boston, Singapore, and London.

Participated · Equity · Oct 2017

Airtasker operates a two-sided marketplace where consumers post tasks—ranging from home repairs to administrative support—and qualified ‘Taskers’ bid to complete the work. The company leverages media-for-equity partnerships to build brand awareness and accelerate geographic expansion in Australia, the United States, and the United Kingdom. In FY25, Airtasker’s revenue increased 12.8% to A$52.6 million, driven partly by a 111% surge in UK marketplace sales to A$21 million. Despite a net loss of A$31.5 million—largely attributable to A$46.3 million in sales and marketing spend and unrealised accounting losses—the business achieved positive free cash flow of A$1.2 million. Management views proactive marketing, particularly through media partnerships, as critical to scaling the platform and cementing Airtasker as a household name in key markets. The company has secured more than A$51 million in media deals during 2024 with partners such as oOh!media, ARN, TelevisaUnivision, iHeartMedia, Sinclair and Mercurius. Airtasker’s current focus is to deepen penetration in the UK while continuing to grow its user base and task volume across existing regions.

Led · Series A · Sep 2016

Tribe provides a purely self-serve marketplace where brands post requests for either influencer campaigns (promotion to followers) or content campaigns (creation only), and influencers submit paid content that brands can choose to use. The platform emphasizes connecting brands with micro-influencers who already own and use the products being promoted, rather than sending free samples to uncertain matches. Tribe says it works with clients such as Unilever, L'Oréal and Marvel and is generating more than $250,000 worth of branded content every day. The company reports a community of more than 50,000 influencers, with the United Kingdom its largest market and the United States representing about 20% of creators. Founded in Australia in 2015, Tribe plans to expand in the U.S. and invest further in its product following its recent fundraise. Tribe is a platform that connects brands to social media influencers for bespoke marketing campaigns; it was launched late last year by television personality Jules Lund and is led by CEO Anthony Svirskis. The startup reports around 4,500 influencers on the platform servicing roughly 500 brands, including Adidas, Disney, and American Express. Tribe says it is growing 20% month-on-month and surpassed a $1 million annualised run rate five months into trading, having generated revenue from day one. The company’s product is image-platform focused—Instagram accounts for about 80% of campaigns—and targets 20- to 30-year-old consumers across FMCG, fitness, health, lifestyle, and travel verticals. Tribe plans to use the new funding to expand into overseas markets and further develop its technology platform, having hired an analyst to assess potential markets using ten key metrics. Management expects to be active in two or three international markets within the next 12 months and is building strategic variables to approach a Series B within 18 months.

Led · Equity · May 2016

Hey You is a Sydney mobile bookings and payments app that enables customers to order, pay and gain loyalty benefits at local cafés. The company began as Posse in 2010, pivoted through retail and merged with competitor Beat the Q in 2014 to reach its current café-ordering model. It now employs a 45-person team and reports steady weekly growth of about 4%. Founder Rebekah Campbell is stepping back from the CEO role but will remain closely involved while Shaun Cornelius takes over to scale the business. Management plans to diversify beyond coffee into broader food ordering and lunch services to increase customer usage throughout the day. The team says it has finally pinpointed a viable monetisation model after several pivots and is entering a new, more disciplined growth phase. Hey You is led by co‑founder Rebekah Campbell. According to the article, Campbell recently closed a $5 million Series A for the company. The piece focuses on her advice to entrepreneurs about pitching and fundraising rather than product details. In an interview with Launch Group founder Fleur Brown, Campbell emphasized that confidence is one of the most important parts of any pitch for capital. She said confidence must be actively worked on and recounted her own early fundraising mindset of pleading for money. Campbell also said entrepreneurs should believe that investors need to sell to them and that she often advises young founders to build their confidence.

Led · Equity · Aug 2015

Tuned Global is a business-to-business white-label digital music provider offering enterprise music services. The company is based in Melbourne. It supplies white-label digital music platforms to other businesses. Tuned Global raised a $5.1 million investment from venture capital firm Exto Partners to push for international expansion and support development of new services. Management says the expansion will target the US and Asia, according to managing director Con Raso. This is Exto Partners' second investment in the startup, and Exto managing director Will Deane will join the company's board as part of the agreement.