Highstreet is a commerce-centric metaverse accessible on browsers and native PC VR, centered on explorable islands, residential areas and a central Highstreet Market. The platform sells phygital products—digital assets pegged to real-world products—as redeemable NFTs, with each limited-edition item having a physical equivalent. Highstreet Market functions as the marketplace for these redeemable, limited-edition products at the center of Highstreet City. The company plans to expand its engineering team, particularly on the Unity side, and to release mobile and browser companion apps to enable broader access to the metaverse. Highstreet raised $5M in funding to support these product and engineering efforts. Founded in 2015 and based in Vancouver, BC, the company also owns two subsidiaries acquired in 2018: LumiereVR Studio and Retinad Analytics, which add mixed-reality brand activations, computer vision and eye-tracking consumer insights.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2021