Hit The Mark is an India-based company that is the parent of Hopscotch. The article identifies no specifics about the company’s core product or service beyond that relationship. It reports a Series B funding round led by Eduardo Saverin and Velos Partners. No financing amount, revenue, user metrics, or other financial details are provided. The article also does not describe future plans, go-to-market strategy, or operational metrics for the business. Hopscotch is an online store for baby and kids brands offering apparel, shoes, toys and books, and moms & maternity products, operating daily limited-time boutiques. The firm says it works with hundreds of brands worldwide and differentiates by introducing new boutiques every day that remain open from a few hours up to four–five days. It also offers a pre-order feature that lets users book select products ahead of time. The company secured $2 million and plans to use the capital to ramp up marketing initiatives and expand its technology. Hopscotch was founded by Rahul Anand and Lisa Kennedy, who bring prior e-commerce experience including roles at Diapers.com and Quidsi. It competes with VC-backed players such as FirstCry and Babyoye amid consolidation in the baby-and-kids vertical.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2014