Participated · Series E · May 2023

Hopscotch is a Mumbai-headquartered startup offering a wide collection of kids' fashion wear and accessories. Founded in 2015, it sells through its own channels and gained popularity via various online marketplaces. The company competes with FirstCry, Babyhug and LuvLap in the kids' apparel category. Its eponymous apps have about 700,000 monthly active users, according to Sensor Tower data cited in the article. Hopscotch plans to use the new funding to expand its offerings, broaden selection and reach customers with the latest trends in kids' fashion. The company has raised $71 million to date, including the latest $20 million round. Hopscotch is a Mumbai-based, internet-first D2C brand focused on apparel for children up to age 10, and also sells food and personal-care items for children through third-party firms. The company claims three million monthly active users and an average order size of INR 1,500. Hopscotch says it has moved from losses to EBITDA profitability. The business emphasizes rapid assortment turnover — launching 400 styles every day — and reports high purchase frequency (about two dresses sold every minute). Management is exploring expanded distribution via major e-commerce platforms and has been piloting with Amazon India. Founded in 2012, the company competes with larger players such as FirstCry. Hopscotch is an India-based e-commerce service focused on mothers and children, founded in 2012 by Rahul Anand and Lisa Kennedy. The company curates products from roughly 3,000 Indian and international brands and intentionally avoids selling commoditized items like diapers. Management says revenue has grown 700% year-on-year but declined to disclose absolute figures. Hopscotch emphasizes a localized strategy for the Indian market, competing on pricing rather than pure convenience. The company is hiring, has moved into new office space, and aims to become the destination for moms in India while pursuing profitable growth. Hopscotch operates a curated flash-sales site for baby and kids products, offering apparel, shoes, toys, books and moms & maternity items through limited-time boutiques. The company says each boutique is open for a fixed period—from a few hours to four–five days—and works with hundreds of brands worldwide. It was founded by Rahul Anand and Lisa Kennedy and has previously acquired online school supplies retailer SkoolShop. Hopscotch had earlier raised $2 million from LionRock Capital, Nisaba Godrej and Skype co-founder Toivo Annus. The new funds will be used to build operational capacity and technology and to expand product and service offerings, with investors and management citing prospects for domestic growth and international expansion. The company competes with verticals like FirstCry and Babyoye as well as horizontal e-commerce platforms such as Amazon, Flipkart and Snapdeal; the baby-and-kids vertical has been undergoing consolidation.

Participated · Series A · Feb 2020

Flickstree is a curated, personalized video platform that creates free-to-watch videos to drive awareness, engagement, user acquisition and sales for partner brands using patented AI. The platform auto-generates branded video content with AI voiceover and script generation and ensures distribution via its apps, websites and over 150 publisher partners. Flickstree serves more than 200 brands worldwide and reports driving transactions of over $50 million annually, with an active user base of 25 million. The company combines in-house teams across branding, sales and distribution, digital marketing, machine learning and AI to produce and scale content. Flickstree currently has an active client base across India, the Middle East, South‑East Asia, the UK, Australia and the USA. With the new funding it plans to pursue global expansion and strengthen its products and technology. Flickstree operates an artificial intelligence-enabled video publisher network that creates and aggregates video content, embeds videos within publisher partners’ sites and apps, and provides a video player and monetization for publishers. The company reports more than 15 million users across its network. It was launched in 2016 by Saurabh Singh, Rahul Jain, and Nagender Sangra and is backed by accelerators including SOSV's MOX and Facebook’s FbStart. Flickstree plans to use new funds to further develop proprietary technology around video content and to expand into Southeast Asia. Later this year the company intends to enter social and shopping videos and open an affiliate revenue stream for publisher partners. Management also said a significant portion of the funds will go toward creation and aggregation of proprietary and vernacular content in and outside India.

Participated · Series A · Jul 2018

HungerBox provides management services to companies and institutions to run and improve in‑house cafeterias and canteens, including an app to connect clients with food partners and real‑time order updates. The company supplies point‑of‑sale machines, offers insights into catering quality, and enables scheduled delivery and order tracking to reduce queues. Its solutions are deployed in over 535 cafeterias across sectors including IT, retail, healthcare, aviation, education, financial services and manufacturing. HungerBox says it has amassed more than 126 large businesses and institutions across 18 Indian cities, processes 560,000 orders per day (growing ~10% monthly), and reports annual food sales exceeding $100 million. The startup employs about 1,500 people. It plans to use new capital to expand into 10 additional Indian cities and enter markets in Southeast Asia. HungerBox offers an end-to-end platform for corporate food and F&B needs with four products: online cafeteria, catering, food court and e‑services. The company operates an asset‑light model with over 160 digital cafeterias and more than 75 corporate clients, including Qualcomm, Microsoft and FirstSource. It processes over six million orders a month, employs about 400 staff across India, and uses IoT to connect vendor hardware and employees. HungerBox generates revenue via commissions, charging roughly 10% of overall food sales from vendors, and the company says it is operationally profitable. The firm is promoted by Growth Story and was founded by Sandipan Mitra and Uttam Kumar. Management plans to use fresh capital to expand further across India and into Southeast Asian markets. HungerBox operates an end-to-end platform servicing corporate F&B needs with four product lines: online cafeteria, catering, food court and e-services. The company runs over 100 digital cafeterias and serves more than 75 corporate clients, including Qualcomm, Microsoft and FirstSource. It reports processing 200 orders a minute and claims more than 120,000 daily orders, with a target to scale to 500,000 daily orders by the end of 2018. Employees access services through employer reimbursement benefits. HungerBox has expanded into multiple Indian cities including Bengaluru, Mumbai, Pune, Delhi NCR and Hyderabad. The company was incorporated in early 2016. HungerBox operates an end-to-end, full‑stack digital cafeteria management platform that lets employees order from enlisted food vendors via mobile and gives corporate admin teams real‑time tracking of F&B operations. The service bundles four solution categories into a single offering and is operated by Eat Good Technologies Pvt Ltd and promoted by GrowthStory. The company runs operations across Bengaluru, Mumbai, Pune, Delhi NCR, Hyderabad, Chennai and Jaipur, operating more than 100 digital cafeterias for over 75 corporate clients including Qualcomm, Microsoft, Accenture, Capgemini, Genpact, ABB, Amazon and McKinsey. HungerBox has a ~200‑member team and reports nearly seven million orders to date and about 120,000 daily orders, with a stated target of scaling to 500,000 daily orders by end‑2018. The platform’s funds will be used to extend its full‑stack offerings to all eight cities and to deepen operations in existing markets.

Participated · Equity · Apr 2018

Pipa + Bella is a private-label non-precious jewellery e-tailer founded in 2012 by Shuchi Pandya. It offers custom-made and ready-made jewellery priced between Rs 500 and Rs 3,000, selling through its website and an iOS app and claiming over 800 SKUs. The firm targets women in India and Southeast Asia and competes with Voylla, Juvalia & You, Bluestone, Caratlane and marketplaces such as Amazon and Flipkart. For FY 2016-17 its earnings were Rs 3.2 crore, up from Rs 1.5 crore the prior year according to RoC filings. The company will use the new capital to build its brand through marketing, scale operations via new distribution channels, and hire talent. Past fundraising includes a 2015 pre-Series A of $600,000 led by LionRock Capital. Pipa+Bella designs and sells fashion jewellery and accessories through its website and third-party marketplaces. Founded in 2013 by Shuchi Pandya and Komal Goel, the brand handles about 1,500 orders a month at an average ticket of Rs 1,200, with 20–30% of orders customised and roughly 80% of sales routed through its website. The company emphasizes a mobile-first, technology-driven approach to product customisation and customer loyalty. It plans to use new capital to build its mobile and technology platform for customisation and to develop a loyalty programme. Management is also setting up an office in Singapore and intends to start retailing via marketplaces there, with expansion to Indonesia and the Philippines planned over the next year.

Participated · Series A · Oct 2015

HipVan is an online furniture store that offers a wide range of home furnishing items and runs weekly flash sales to surface new brands and products. The company lists about 20,000 SKUs and receives more than 150,000 monthly visitors. Orders have grown 370% year‑on‑year; 40% of orders come from mobile devices and mobile accounts for 60% of site traffic. HipVan has about 60 staff and this year began selling products under its own brand to offer higher-quality items at lower prices. The company was founded in January 2013 and has refined its selection by converting successful flash-sale items into permanent listings based on sales and customer feedback. Management declined to provide detailed financials but estimates Singapore’s home‑furnishing market at roughly $2.1 billion annually and signaled likely regional expansion over time.