Holimetrix provides a digital performance measurement platform that lets advertisers assess outcomes of TV media spending, optimize TV ad campaign performance in real time, and better plan future investments. The company is led by Olivier Rivet and Franck Farrugia and serves clients including Sarenza, AXA France, Winamax, Omnicom Media Group and others. Holimetrix completed a €3.5 funding round to support its growth. The firm will use the funds to expand internationally, opening offices in the UK and Germany, and to invest in R&D. It plans to hire around twenty additional employees this year, mainly in data gathering, data science, big data, data visualisation and analysis. In the future Holimetrix intends to develop predictive capabilities leveraging data analytics and machine learning technology.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2015