Participated · Equity · Jun 2020

mediarithmics is a customer data platform that helps large enterprise clients compile customer databases and perform audience segmentation. Its APIs and SDKs let marketing teams embed tools into existing frameworks, and its customer segmentation tool processes large volumes of online and offline data to build anonymised but identifiable customer profiles. Those profiles can be used to personalise outreach across email, social media and push notifications. The company is targeting media, retail and data-centric customers and has expanded across Europe with five branch offices and clients including TF1, Canal+, Channel 4, Orange and Bouygues Telecom. Founded in 2013 by CTO Stéphane Dugelay and led since 2022 by CEO Gilles Chetelat, mediarithmics raised €7 million in its latest round, bringing total investment to €20 million. The new capital is expected to support its growth plans and double down on the product roadmap as European privacy changes reduce reliance on cookies. Mediarithmics, founded in 2013 and based in Paris with an office in London, is an end-to-end data marketing platform that enables brands to launch personalised, cross-channel marketing campaigns in real time using programmatic technologies. The platform helps publishers and e-commerce sites protect, structure and leverage the value of their data and is fully compliant with European data legislation. The company operates across 16 European countries and the US and employs more than 60 people. Major clients include BlaBlaCar, Coca‑Cola European Partners, and Fnac Darty; it also provides services to Gravity, a large data alliance of 16 French media and telco leaders. Mediarithmics intends to use the new funds to accelerate international expansion with a special focus on the UK and broader Europe. The French team is expected to be strengthened with roughly 20 new hires planned by the end of 2020. mediarithmics offers an open, integrated and modular cloud technology that lets users orchestrate personalized marketing campaigns across programmatic advertising, email and websites. Its platform includes a Data Management Platform (DMP) for data collection and analysis, a Demand-Side Platform (DSP) module and a Dynamic Creative Optimization (DCO) module for real-time banner customization. The technology enables publishers and advertising companies to better value their data assets, allows advertisers to collect customer and prospect data for campaign activation, and supports data alliances while preserving each actor's data ownership and contribution measurement. The company was created in 2013 by Stéphane Dugelay and is based in Paris. Customers include BlaBlaCar, Coca-Cola European Partners, ShowRoomPrivé, Prisma Media, Altice Media and others. mediarithmics intends to use the new funding to accelerate commercial development among publishers and advertising agencies across major European countries and to strengthen its teams with about a dozen hires.

Participated · Equity · Dec 2015

meltygroup is a Paris-based media company founded in 2008 that operates online entertainment platforms focused on youth culture, covering series, cinema, TV, music, fashion, trends, travel and eSports. Its network includes sites such as melty.fr, meltyFashion, meltyStyle, meltyBuzz, meltyFood, meltyCampus, meltyXtrem, meltyDiscovery, june.fr, mcm.fr, virginradio.fr, neonmag.fr and fan2.fr, and attracts more than 36 million visits monthly. The company also runs thematic sites across Germany, Italy, Brazil, Spain, Mexico, Poland and the Czech Republic, and offers English and Arabic versions at melty.com and melty.arabic.com. meltygroup's core product is digital content and media distribution via websites and applications with an emphasis on youth-oriented series and live content. Following its €10.5m funding round, the company intends to expand production of new content across sites, apps and live streaming on social networks. The article does not disclose revenue figures beyond the reported monthly traffic metric.

Led · Equity · Nov 2015

Melty is a Paris-based publisher operating 32 websites and mobile apps primarily aimed at 18- to 30-year-olds. The company attracts about 22 million unique visitors across its properties. Its core product is youth-focused editorial and digital media distributed via its sites and apps. Melty plans to use the recent financing to boost content production and pursue international expansion. The company raised €10.5 million in this round, and according to Crunchbase had previously raised €3.6 million. The financing round was facilitated by Clipperton.

Participated · Equity · Jul 2015

Holimetrix provides a digital performance measurement platform that lets advertisers assess outcomes of TV media spending, optimize TV ad campaign performance in real time, and better plan future investments. The company is led by Olivier Rivet and Franck Farrugia and serves clients including Sarenza, AXA France, Winamax, Omnicom Media Group and others. Holimetrix completed a €3.5 funding round to support its growth. The firm will use the funds to expand internationally, opening offices in the UK and Germany, and to invest in R&D. It plans to hire around twenty additional employees this year, mainly in data gathering, data science, big data, data visualisation and analysis. In the future Holimetrix intends to develop predictive capabilities leveraging data analytics and machine learning technology.

Participated · Seed · Apr 2013

Peak is a mobile-first brain-training app that offers gamified exercises and tools to track and strengthen cognitive functions. The product blends neuroscience, technology and casual gaming and presents users with data and insights on cognitive performance, including comparisons across professions and age groups. Peak works with internal and external neuroscientists and supplied studies it says support improvements from its training, while acknowledging broader skepticism about long-term transferability. The company emphasizes a big-data approach to provide transparent insights (for example, the impact of sleep, diet and exercise on cognition). Peak plans to use the new capital to grow its team of neuroscientists and engineers and to pursue its mission to map “the world’s cognitive performance.” Financially, Peak announced a $7 million Series A led by Creandum, bringing total funding to $10 million. The London-based startup competes with players such as Lumosity, Elevate and Memorado. Brainbow builds educational entertainment mobile games and has released two apps, Brainbow Numbers and 6 Numbers, which are available on the Apple Store. The company raised $1M in seed funding to support growth. It intends to use the funds to expand the team and has already hired Herve Piton as Art Director and Bertrand Lamarque as Engineering Director. Leadership includes CEO Itamar Lesuisse, COO Sagi Shorrer, Chief Product Officer Xavier Louis and CTO Gerald Goldstein. The seed round attracted both institutional backers and angels, and the company added experienced industry figures to its board and advisory team. Erick Tseng, Head of Mobile Products at Facebook, joined the advisory board.