Hollar operates a mobile-first dollar-store shopping app and online store selling low-price merchandise (majority around $2, expanding into the $10 range). The app and site host over 10,000 live SKUs and will roll out roughly 300 private-label products next month. Hollar requires a $10 minimum purchase and offers free shipping on orders over $25; the company says the majority of its sales come from mobile. It claims over 1 million registered users across web and mobile, though Sensor Tower reports about 192,000 U.S. iOS downloads. Hollar reached over $1M in sales in under six months and has seen double-digit month-over-month growth; average basket size is about $30 (roughly 10 items per order) and about half of customers arrive via non-paid channels. Planned near-term initiatives include launching a seller marketplace in Q1 2017, expanding private-label assortment, and consolidating warehousing and corporate offices into a former 99 Cents Only Stores facility while exploring an East Coast warehouse. Hollar is a Santa Monica–based online dollar-store startup built for mobile and direct-to-consumer shopping, hosting over 20,000 SKUs across 18 major categories with no item priced above $5. The site sells name-brand party supplies, toys (e.g., Teenage Mutant Ninja Turtles, Shopkins, Minecraft, Melissa & Doug), drugstore makeup (Revlon, Maybelline, Almay), groceries, cleaning supplies and more, and reports over a million monthly visitors. The company vets and tightly controls its supply chain, working with many of the same vendors that supply U.S. brick-and-mortar dollar stores to maintain merchandise quality. Hollar says 85% of its customer base is female and that much of its growth has been driven by word-of-mouth. Financially, the company recently posted its first million-dollar month and requires a $10 minimum order with free shipping over $25. To boost margins and expand offerings, Hollar has begun producing private-label items via Chinese manufacturers in categories like kitchen, gadgets, stationery and electronic accessories, with plans to expand further.

Total raised

$42M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2016