Homecourt is a category-defining luxury fragrance and homecare company founded by Courteney Cox alongside beauty veteran Sarah Jahnke. Launched in 2022, the brand blends fine-fragrance, elevated design, and non-toxic formulations into everyday rituals with products spanning surface cleaners, body care, and laundry. Distribution has grown from a direct-to-consumer launch to more than 300 retail doors across the United States, including Nordstrom, Bluemercury, Revolve, and Amazon. Operating with fewer than five full-time employees, the business has doubled annually and amassed a loyal following, winning four Allure Best of Beauty awards and recognition from Fast Company and Inc. magazine. Homecourt positions itself at the intersection of beauty and homecare, targeting consumers who seek premium lifestyle experiences. The company is majority women-owned and led, and it prides itself on craftsmanship and clean ingredients. The newly raised capital will be used to scale brand awareness, expand the team, and build infrastructure to support continued growth.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2025