Led · Series A · Oct 2025

Homecourt is a category-defining luxury fragrance and homecare company founded by Courteney Cox alongside beauty veteran Sarah Jahnke. Launched in 2022, the brand blends fine-fragrance, elevated design, and non-toxic formulations into everyday rituals with products spanning surface cleaners, body care, and laundry. Distribution has grown from a direct-to-consumer launch to more than 300 retail doors across the United States, including Nordstrom, Bluemercury, Revolve, and Amazon. Operating with fewer than five full-time employees, the business has doubled annually and amassed a loyal following, winning four Allure Best of Beauty awards and recognition from Fast Company and Inc. magazine. Homecourt positions itself at the intersection of beauty and homecare, targeting consumers who seek premium lifestyle experiences. The company is majority women-owned and led, and it prides itself on craftsmanship and clean ingredients. The newly raised capital will be used to scale brand awareness, expand the team, and build infrastructure to support continued growth.

Led · Series A · Dec 2023

Subtl Beauty makes compact, convenient makeup packaged in travel-friendly stackable formats for on-the-go consumers. Its formulas are vegan, cruelty-free, paraben-free, and fragrance-free. The company was founded by Rachel Reid in 2018 and is based in New York City. Subtl reported over USD2m in revenue. The company intends to use the new funding to expand operations and broaden its business reach. Product positioning emphasizes portability and clean formulations for travel- and convenience-oriented customers.

Participated · Series C · Aug 2021

Miyoko’s Creamery produces artisanal dairy-free cheeses and butter using traditional aging and culturing techniques. The brand has broadened distribution to over 30,000 retail locations across the U.S. and Canada and is also sold in South Africa, Singapore, and Hong Kong. Miyoko’s has pursued product innovation, including a liquid mozzarella launch funded by its prior Series C, and is developing first-to-market vegan cottage cheese. Leadership says it plans to expand marketing and build its innovation team to accelerate product development. The company has a notable 2021 legal victory allowing use of the terms “butter” and “dairy” on its labels. Founded in 2014, the company continues aggressive expansion efforts while raising additional capital. Miyoko’s Creamery is a plant-based dairy company that crafts artisan-quality cheese and butter from fermented plant milks using lactic acid bacteria and enzymes. Its portfolio includes more than 25 plant-milk cheeses and butters, and its European Style Butter was the top-selling plant-based butter in the natural grocery channel by dollar sales (last 52 weeks ending 7/11/2021). Products are distributed in roughly 30,000 retailers nationwide and in Canada, South Africa, Hong Kong and Singapore, with north of 90% ACV penetration in the U.S. natural grocery channel. The company plans to expand distribution into conventional grocery, club and food-service channels as consumer demand for plant-based alternatives grows. On the product side, Miyoko’s will continue innovating, including a new “Liquid” pizza mozzarella and reformulations of Medium Cheddar and Pepper Jack to improve taste and meltability. Established in 2014 and based in Petaluma, California, Miyoko’s is a registered B‑Corp focused on building an animal-free dairy food system. Miyoko's Kitchen is a producer of non-dairy, vegan cheese and butter alternatives founded in 2014 by chef Miyoko Schinner. The company sells products in leading retailers including Whole Foods, Natural Grocers, Wegmans, Raley's and Trader Joe's. Miyoko's emphasizes artisanal, handcrafted product quality and donates 1% of online sales to a different nonprofit each month. The company plans to use the recent financing to complete a new manufacturing facility in Petaluma, CA that will provide 30x current capacity. Proceeds will also support expanded product assortment and distribution capabilities to drive significant growth in the coming years. Miyoko's positions itself at the forefront of the better-for-you, environmental, and animal-friendly food movement.

Led · Equity · Dec 2018

Jaanuu, founded in 2013 by siblings Shaan Sethi and Dr. Neela Sethi, designs modern, technologically advanced medical apparel and accessories with performance fabrics and antimicrobial finishes. The physician-led brand emphasizes fit, functionality and comfort aimed at healthcare professionals. It sells primarily through digital channels and is described as one of the fastest-growing brands in the multi-billion dollar medical apparel market. Jaanuu has invested heavily in its leadership team and is establishing a new five-member board to guide accelerated growth. The company plans continued product innovation and global expansion supported by increased brand marketing investments. Jaanuu has raised approximately $100 million in total capital since founding. Jaanuu is a direct-to-consumer brand focused on medical professionals, offering contemporary medical workwear, runway-inspired scrubs, lab coats and footwear. The company emphasizes proprietary fabrications that incorporate odor-fighting, antimicrobial finishes and stretch blends designed to stay soft and wrinkle resistant in hospital conditions. Founded in 2013 by former private equity investor Shaan Sethi and his physician sister Dr. Neela, Jaanuu is based in El Segundo, California. Financially, the company has raised over $25M to date following a recent $15M growth equity financing. Jaanuu plans to accelerate product and fabric development, pursue omnichannel expansion as a lifestyle brand, and invest in predictive-analytics-based marketing and real-time programmatic media buying. Jaanuu is a direct-to-consumer medical apparel brand launched in 2013 that designs runway-inspired scrubs, lab coats and footwear. Its core product line uses a proprietary fabrication called Jaanacea™ that incorporates moisture-wicking Tencel, anti-odor protection, antimicrobial finishes and a four-fabric stretch blend designed to remain soft and wrinkle-resistant in hospital conditions. The company was founded by Shaan Sethi (CEO) and his sister, Dr. Neela Sethi Young, and is based in El Segundo, California. Jaanuu closed a new strategic investment round (amount undisclosed) to support growth. Proceeds from the financing will fund significant 2018 growth plans, including expansion into new apparel categories and senior-level hiring. No revenue or user metrics are disclosed in the article. Jaanuu is a Los Angeles-based medical apparel company offering stylish, functional alternatives to traditional scrubs. Its apparel uses antimicrobial-finished fabric and a proprietary four-fabric stretch blend engineered to withstand harsh hospital conditions. Designs include peplum tops, floral prints, lace-up necklines, zipper embellishments and asymmetrical cuts that can be mixed and matched. The company was co-founded by CEO Shaan Sethi and pediatrician Dr. Neela Sethi Youngand and is led by newly appointed SVP of product management Derrick Dinglasan. The recent funding will be used to accelerate company growth, support the creation of additional products, and bolster the digital and physical product teams. To date Jaanuu has raised $7.625M in seed funding, including the most recent $5M round.