HoneyBee provides employer-sponsored financial-wellness benefits such as no-cost rainy day funds, on-demand financial therapy, and access to affordable credit and education aimed at improving employees' financial health. The company is a Los Angeles–based Certified B Corp founded by Ennie Lim, Benny Yiu, and Max Zschoch. Its product is sold to HR and DEI leaders, and during the pandemic it signed more than 60 mid-market customers while preparing launches with Fortune 500 companies. User growth rose 225% during the pandemic, HoneyBee delivered over $2 million in rainy day funds, and on-demand financial therapy usage increased 172% year over year. The startup emphasizes serving employees who are people of color and women — a Washington University study found 89% of its users fit those groups. HoneyBee says it will use new capital to expand sales, engineering, and customer success teams to scale adoption at larger employers.

Total raised

$106M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2021