Honeycomb provides a platform that streamlines TV and video ad delivery by automating elements of the submission process to reduce manual data entry and errors. Launched in August, the system lets creative agencies and post‑production houses submit content in about half the time or less. The platform also standardizes pricing by charging the same amount for HD and SD content, removing incentives to downgrade quality. Its data‑sharing capabilities are positioned as the foundation for the company’s longer‑term goal of enabling programmatic TV within two to three years. The company was founded by James Carpenter and Richard Carter, who previously founded Adstream. Financially, Honeycomb completed a £1M “friends and family” round in May and has just raised a Series A.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2016