Hook operates an artist-first, AI-driven platform that turns passive listeners into active creators by enabling one-tap remixes and social sharing of licensed music. Launched in 2025, the company works directly with rights holders so that artists keep control and earn from every fan-generated remix. Hook has partnered with major labels such as Universal Music Group and secured catalog access to more than 20 million licensed tracks through deals with Downtown Music’s FUGA, Too Lost, Primary Wave and Avex. Campaigns on the platform have amassed over 250 million social views, and the active user base grew more than 45× in the past year. The open API integrates with leading social and streaming services to maximize distribution while tracking attribution and royalties. Newly raised funds will fuel user-growth initiatives, brand building, and an expanded product roadmap that includes an Android app, richer creation formats, native video recording, and deeper ecosystem integrations. Simmi Singh, formerly Spotify’s podcast strategy lead, has been promoted to COO and CPO to support this expansion. To date, Hook has secured $16 million in total funding.

Total raised

$14M

Funding rounds

3

Latest round

Series A

Latest activity

Feb 2026