HookLogic is the pioneer of performance marketing for brands and partners with leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use its platform to reach in-market shoppers, drive traffic to product pages, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy's, Expedia, Hasbro, Intel, LG, L'Oreal, Mondelez, Philips, Microsoft and Marriott. The company surpassed $100 million in sales in the prior year and has launched an aggressive international expansion. HookLogic is headquartered in New York and maintains offices in Ann Arbor, Santa Monica, London, Paris, and Toronto. CEO Jonathan Opdyke said the company is excited to partner with LUMA as it scales and grows. HookLogic operates a performance-marketing platform that integrates native search advertising across major retail and travel ecommerce sites, enabling advertisers to target shoppers and attribute sales. Thousands of brands use the platform across partners including Walmart, Target, Best Buy, Macy’s, Costco, Argos, Expedia and Priceline. The network spans more than 160 ecommerce sites in 69 countries and has access to over $90 billion in ecommerce sales for brand attribution; in the U.S. its retail network reaches more unique shoppers than Amazon, with web traffic expected to surpass Amazon in Q4 2015. Concurrent with the financing, HookLogic sold its AutoHook division to Urban Science; HookLogic said the investment plus proceeds from the divestiture will fund accelerated international expansion and technology investments, including mobile innovations. HookLogic is headquartered in New York and maintains offices in Ann Arbor, Santa Monica and London. HookLogic provides commerce search advertising products such as the Retail Search Exchange, TravelAds, and AutoHook that let marketers influence in-market shoppers on retail, travel, and automotive sites. Its network includes major partners and advertisers including Expedia, Target, AutoTrader.com, Chrysler, Intel, Newegg, and Staples. The company says the Retail Search Exchange enables brands to bid in real time for top search placement and to see closed-loop measurement of purchase activity. HookLogic reported six years of profitable growth prior to the new financing and operates headquarters in New York City with offices in Ann Arbor, Atlanta, and London. The company plans to use new funds to accelerate investments in sales and technology and to expand its Manhattan headquarters, moving to TriBeCa. New hires are planned in New York and in the Ann Arbor technology center. HookLogic provides technology and services designed to enable e-commerce retailers to incorporate paid media programs within their online, mobile, and social stores. It also provides brands and media agencies marketing opportunities that reach shoppers in the buying mode between consideration and purchase. The company intends to use the $9.5M it raised from Bain Capital Ventures to further develop its Software-as-a-Service (SaaS) platform and expand across the retail, travel and automotive sectors in North America and Europe. HookLogic is led by CEO Jonathan Opdyke and works with clients including Overstock.com, Meijer, Shoebuy.com, Wayfair and Expedia. The company is based in New York City and has offices in Ann Arbor, MI; Atlanta, GA; and Manchester, UK.

Total raised

$39M

Funding rounds

4

Latest round

Series C

Latest activity

Sep 2015