Participated · Series C · Apr 2024

The Brandtech Group builds generative AI-powered marketing solutions and positions itself as a digital-only marketing group. Founded in 2015 and based in New York, the company uses technology and strategic investments to help brands improve marketing efficiency and reduce costs. Its client roster includes Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt and Renault‑Nissan. The company says it applies AI to create marketing campaigns and plans to use new funding to disrupt the traditional advertising industry. In March 2024 it raised $115M in a Series C at a $4 billion valuation. The Brandtech Group also makes strategic investments in other companies to increase visibility and sales for its portfolio. You & Mr. Jones was founded by CEO David Jones in 2015 and positions itself as a “brand tech” group that combines marketing expertise with proprietary technology. The company has built a platform to deliver end-to-end, always-on content across social, digital, e-commerce and community management. It also invests in companies such as Pinterest and Niantic and has made acquisitions, including influencer marketing firm Collectively. You & Mr. Jones employs about 3,000 people and counts clients like Unilever, Accenture, Google, Adidas, Marriott and Microsoft. As of Q3 2020, the company’s net revenue had grown 27% year over year. The business recently hired Paulette Forte as its first chief people officer to support talent development and growth.

Participated · Series C · Mar 2024

Brightside Health is a telemental health provider that combines proprietary AI, purpose-built technology, and a clinician network to deliver precision psychiatry, therapy, and an award-winning Crisis Care program for individuals with elevated suicide risk. Its services are available to commercially insured and cash-pay patients in all 50 states and D.C., with appointments available in 48 hours or less, and to Medicaid and Medicare beneficiaries in select states. The company has expanded payer partnerships, including CareOregon, Blue Cross and Blue Shield of Texas, and Centene, and has published close to a dozen peer-reviewed research papers. Leadership has focused on building programs for individuals with severe mental health conditions and expanding into underserved markets. Brightside reports a capital-efficient approach and says the organization is on a comfortable path to profitability. The recent strategic Series C will support growth into new markets and new offerings and deeper Medicare and Medicaid expansion. Brightside Health is a telemedicine platform offering fast access to personalized mental health treatment, expert providers, and ongoing support via video visits, unlimited messaging, and medication delivery. The company pairs clinicians with data and technology, using a proprietary machine-learning algorithm that evaluates more than 100 data points to help providers tailor treatment and enable precision psychiatry. Its care model follows evidence-based, structured protocols delivered by a network of psychiatric providers and licensed therapists, with online check-ins monitored by providers to ensure efficacy. Brightside reports that 86% of members feel better within the first 12 weeks and 71% achieve remission in that period; a recent study showed over 50% higher treatment response and remission rates than a leading U.S. health system. The company plans to use new capital to grow headcount from 57 to an expected 175 employees this year, further enhance its platform and partnerships, and expand access to more individuals. Brightside already has go-to-market partnerships with clinically-discerning national payers that open access to superior mental health care for over 30 million insurance members nationwide.

Participated · Series B · Aug 2022

BRAVO SIERRA develops clean, high-performance personal care products designed with and for the U.S. military community. Its formulas are paraben-free, sulfate-free, phthalate-free, phenoxyethanol-free, vegan, cruelty-free and made in the USA. The brand operates a proprietary community called BATTALION of roughly 2,500 Special Operations, active service members and veterans who field-test products, and it donates 5% of sales through a partnership with Department of Defense military exchanges. Since launching in 2019 the company says revenue has doubled year-over-year, it has amassed more than 10,000 five-star reviews, and its deodorant reached #8 on Amazon after six months. Products are sold across military exchanges and nationwide at Walmart, Target, Amazon, HEB, GNC, Ulta and bravosierra.com. The company has surpassed six-figure contributions to the DoD exchanges and positions itself for further retail and product innovation growth. Bravo Sierra is a NYC-based non-traditional defense contractor that engineers performance consumer products for military and civilian patrons. The company launched personal care products exclusively within the Department of Defense’s Army, Air Force, Navy and Marine Corps exchanges globally. It has developed a proprietary software platform that enables field testing by over 1,000 U.S. active duty service members, allowing product development iteration based on real-time feedback. Led by co-CEOs Justin Guilbert and Benjamin Bernet, Bravo Sierra focuses on performance-focused personal care and is expanding product development into new categories. The company plans to use the new capital to launch omni-channel distribution, accelerate product development into new categories, and deploy its social manufacturing technology platform at scale. It closed a $12M Series A to fund these strategic initiatives.

Participated · Series C · Jun 2022

Evolved By Nature develops a proprietary library of Activated Silk™ molecules derived from natural silk protein to protect, repair, and enhance the barrier function of surfaces. Its Activated Silk biotechnology is positioned to enable next-generation products across textiles, personal care, aesthetic and medical treatments, therapeutics and more. The company reports commercial adoption of its biodegradable, high-performance finishes by fashion brands including Anya Hindmarch, nylon mills such as Alpine Creations and Apex Holdings, and leather tanneries including Richard Hoffmans GmbH & Co. KG, Cyclica Srl and Curtidos Bengala. The financing will support commercialization of the Activated Silk technology platform and the company’s goal of reducing dependence on synthetics and fossil-fuel derivatives. The round coincides with the launch of a full-scale manufacturing facility in Walpole, Massachusetts, which will ramp production to 900 metric tons of Activated Silk™ per year. Evolved By Nature was founded in 2013 by Dr. Greg Altman (CEO) and Dr. Rebecca Lacouture (President, COO) and is based in Boston, Massachusetts.

Led · Equity · Nov 2021

Butler provides a hospitality network with technology designed to foster community and connect travelers with the cities around them, optimizing traditional operating models beginning with Room Service. As an extension of its platform, the company continues to develop a portfolio of relevant dining concepts. Hospitality partners include Hilton, Hyatt, IHG, Marriott, and more. The company is led by founder and CEO Premtim Gjonbalic and is based in New York. Financially, the company raised $32M in this round, bringing total funding to north of $50M. Butler intends to use the funds to accelerate growth and expand operations, more than doubling its presence to 12 US markets and aiming to service nearly 250,000 rooms. Butler Hospitality operates ghost kitchens inside hotels, transforming hotel restaurants into delivery hubs that prepare Butler’s own curated menu and deliver directly to guests’ rooms in under thirty minutes. It partners directly with hotel operators and charges guests’ credit cards on file, using proprietary ordering and delivery-tracking technology and supporting bill-to-room payment. Founded in 2016 and launched out of the Entrepreneurs Roundtable Accelerator in 2017, Butler serves more than 30,000 keys in New York City and has grown rooms served over 100% year-over-year for three years. The company partners with brands including Museum of Ice Cream, &pizza, and Ess-a-Bagel, and during COVID-19 delivered over 175,000 meals to first responders and vulnerable populations. Butler plans to broaden service offerings and expand operations beyond New York City into Chicago, Miami, and Washington D.C., funded by the recent round. To date the company has raised $20.2M in funding.