Hooray Foods produces plant-based bacon strips using a proprietary emulsification process combining rice flour, coconut oil, tapioca starch, and spices to create marbled strips that crisp and taste like conventional bacon. Launched about a year ago by founder Sri Artham, the brand has rapidly expanded into retail, appearing in roughly 1,000 U.S. stores including Whole Foods Market and in 180 Canadian grocery stores. The company reports having sold 2 million strips of bacon to date. Hooray plans to use new funding to scale operations, improve its existing product for 2022, and develop new products leveraging its emulsification technology. The team positions the product for broader adoption in both retail and quick-service restaurant menus, supported by incoming investor expertise. Competition from other plant-based brands is noted, but Hooray executives describe the animal-free bacon category as still wide open. Hooray Foods produces a plant-based vegan bacon that launched into over 300 Whole Foods stores in the US. The company was founded in 2019 by Sri Artham and began by prototyping bacon served at Bay Area restaurants. Hooray uses proprietary fat encapsulation techniques to create its products. It has prototyped a next product and says early reviews are positive. The company is using fresh capital to scale production capacity to meet demand from national retail and grocery chains. Funds will also be used to develop improved versions of the bacon and other products. Hooray Foods makes plant-based bacon that the company says closely mimics the cooking experience, taste, and texture of animal-based bacon. The product is described as minimally processed, containing zero cholesterol, and made with simple, clean ingredients. The company is led by Sri Artham, who previously served as VP of Consumer Packaged Goods at Fair Trade USA. Hooray says it plans to use the capital from the raise to expand into retail and foodservice. The brand aims to position vegan bacon as a crisp, savory option for breakfast lovers amid rising consumer demand. The article cites Grubhub data showing vegan bacon searches/orders spiked 113% last year, underscoring market opportunity.

Total raised

$5M

Funding rounds

3

Latest round

Seed

Latest activity

Nov 2021