House of Zelena designs maternity and postpartum apparel from the mother’s perspective, prioritizing comfort and emotional needs. Its product line includes postpartum sculptwear leggings, bump-friendly loungewear and leakproof innerwear. The brand has built a mom community of more than 2.5 lakh mothers across India and generates over 45 million monthly organic impressions on its website. Proceeds from the round will be used to strengthen supply-chain capabilities, drive product innovation across maternity offerings, and deepen the mom-first ecosystem via community-building and technology integrations. The company plans expanded offline engagement through community events and a SafeToFeed café campaign, and will unveil a refreshed brand identity in September 2025. House of Zelena was co-founded in 2022 by Hina Priyadarshini and Mayank Kamal.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2025