How Living focuses on how-to cooking videos, a culinary arts community, B2B advertising and B2C vertical e-commerce. Since its 2015 founding in Taiwan, it has produced over 1,000 cooking videos across 50+ platforms and accumulated more than 350 million video views; live training videos have 1.5 million views and are held four times per week. The platform hosts over 50 internet influencers from Taiwan, Hong Kong, Singapore, Beijing and elsewhere, with many creators producing over 200 videos monthly. Its culinary community has more than 1 million registered users in Taiwan and 500,000 in mainland China; the Taiwan user base posts a reported 10% conversion rate and an average transaction value of about NT$2,000 (~$66). How Living now offers over 2,000 SKUs (including roughly 10 house brands) and reports a thriving advertising business alongside e-commerce. To deepen engagement it opened a teaching club in Taipei and plans to convert online users into in-person learners and buyers via brick-and-mortar experiences; in September it also opened branches in Beijing and Silicon Valley to localize content and support global expansion.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2017