Hudson MX offers the MX Platform™, a fully cloud-based SaaS suite (including BuyerAssist™ and FinanceAssist™) that supports omnichannel media buying, billing, and paying and connects in real time via APIs and VendorAssist™. The platform is live at scale and is processing significant volumes of digital media spend for key customers; BuyerAssist™ has been used to process billions of dollars of media buys for 27 leading agencies across all 210 U.S. markets and more than 200 national advertisers. The company was founded in 2016 and operates with headquarters in New York City and Atlanta, with 148 full-time employees and over 300 contracted engineers. Hudson plans to scale initial customers and expand its solutions and client base to address growing demand from agencies and brands that inhouse media buying. Leadership and governance have been strengthened as part of the expansion, including a newly appointed CEO and additions from Ascential to the Hudson board. Ascential’s CEO stated the business is on a pathway to revenue growth and profitability following the new investment. Hudson MX offers a cloud-based SaaS platform for media buying and media accounting, including its BuyerAssist solution and AgencyCloud API suite. The company handles both digital and traditional media types and has processed billions of dollars of media buys for 27 leading agencies across all 210 U.S. markets, servicing over 200 national advertisers. Hudson MX says its platform enables real-time management of media planning, buying and accounting and is configurable for multiple media types and users. Proceeds from investors have funded product innovation, scaled its service offering, and supported a rapidly expanding client roster. The company is growing its team to about 400 people, including roughly 300 engineers, and operates dual headquarters in New York and Atlanta. Hudson MX plans to continue scaling its platform and organizational structure and to leverage advisor support to develop its enterprise engagement model and improve product, engineering, program management and implementation.

Total raised

$64M

Funding rounds

2

Latest round

Series D

Latest activity

Feb 2021