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The Venture Codex

Ascential

33 Kingsway, London, WC2B 6UF, United Kingdom

Overview

E-commerce optimization company specializing in analytics and events.

Founded

1887

Deals ยท 12mo

0

Links

WebsiteLinkedInX (Twitter)

Stage focus

Series A
Series B
Series D

Geographic focus

Canada
New Zealand
United Kingdom
United States

Sector focus

Business Intelligence
E-Commerce Platforms
Information Services
Media and Entertainment

Investment portfolio

5rounds
NAMEDATESIZE
Tracksuit
Feb 2024Participated
$14 MSeries A
Tracksuit
Feb 2023Participated
$5 MOther Equity
#Paid
Aug 2021Participated
$15 MSeries B
Hudson MX
Feb 2021Led
$64 MSeries D
InfoSum
Sep 2020Participated
$15 MSeries A
Tracksuit
Feb 2024Participated
$14 MSeries A
Tracksuit
Feb 2023Participated
$5 MOther Equity
#Paid
Aug 2021Participated
$15 MSeries B
Hudson MX
Feb 2021Led
$64 MSeries D
InfoSum
Sep 2020Participated
$15 MSeries A
5
Items
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Insights

Time horizon

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Deal Distribution

Ascential: 5 funding rounds are recorded in the selected participation categories.All available history.
Ascential: 5 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series A02
Series B01
Series C+10
Other Equity01

Monthly Deal Activity

Ascential: 5 deals are recorded across 74 months.All available history.
Ascential: 5 deals are recorded across 74 months. All available history
MonthDeals
Sep '201
Oct '200
Nov '200
Dec '200
Jan '210
Feb '211
Mar '210
Apr '210
May '210
Jun '210
Jul '210
Aug '211
Sep '210
Oct '210
Nov '210
Dec '210
Jan '220
Feb '220
Mar '220
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '231
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '241
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
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Apr '250
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Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Ascential: Marketing & Advertising is the largest displayed sector by deal count (5 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Ascential: Marketing & Advertising is the largest displayed sector by deal count (5 deals). All available history
SectorDeals
Marketing & Advertising5
Enterprise Software2
Hardware & Robotics1
Media & Entertainment1
Cybersecurity & Privacy1
Data, Analytics & IT1
Social & Community Platforms1

Deal Size Distribution

Ascential: 5 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Ascential: 5 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M1
$10M-$25M3
$25M-$50M0
$50M-$100M1
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Ascential: New Zealand has the largest recorded deal count among the displayed regions (2 deals).All available history.

Top 4 of 4 regions; European countries are grouped as Europe.

Ascential: New Zealand has the largest recorded deal count among the displayed regions (2 deals). All available history
RegionDeals
New Zealand2
United States1
Canada1
Europe1
Ascential: 16 co-investors are shown, with Blackbird Ventures sharing 2 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Ascential: 16 co-investors are shown, with Blackbird Ventures sharing 2 recorded deals. All available history
Co-investorShared deals
Blackbird Ventures2
Icehouse Ventures2
Shasta Ventures2
AirAngels1
Akamai Technologies1
Altos Ventures1
AT&T1
BDC Capital1
Experian1
Footwork1
IA Ventures1
ITV1
Sands Capital1
Upfront Ventures1
Vanedge Capital1
Xandr1

Investment Strategy

Ascential: Led accounts for 20% and participating for 80% of round participation.All available history.
Ascential: Led accounts for 20% and participating for 80% of round participation. All available history
CategoryDeals (count)Share (%)
Led120%
Participating480%
Ascential: Single-lead accounts for 100% and co-led for 0% of lead dynamics.All available history.
Ascential: Single-lead accounts for 100% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead1100%
Co-led00%

Team

Alex Hamilton

Head of Creative Partnerships

Amanda Wolff

Head of Marketing - Enterprise, Ascential Digital Commerce

Antonella Fragapane

Video Producer

Jeff Lupinacci

Chief Financial Officer and Ascential Digital Commerce

Kevin Silk

Executive Vice President of CFO Digital Commerce Division

Natasha Christie-Miller

CEO / President

Philip Thomas

President

Richard Winfrey

Founder

Tracey Davies

President Money20/20