HUED began as a digital directory connecting patients seeking racially concordant care with Black and Latinx physicians, and expanded its product to include anti-racism and implicit-bias training for clinicians and teams. The company’s mission is to dismantle structural barriers that prevent patients of color from accessing high-quality care and to improve outcomes for Black and brown communities. Founder and CEO Kimberly Wilson built the company from personal experience of the problem and has framed the market need using data on disparities in care. HUED has attracted attention and early traction through accelerator and pitch programs, including the Northwestern Mutual Black Founder Accelerator. The company has positioned itself at the intersection of healthcare and education, aiming to both connect patients to available clinicians and to increase cultural competency across provider networks. Financially, HUED closed a $1.6 million seed round to scale its product and training offerings.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2021