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The Venture Codex

Serena Ventures

101 Parklane Blvd Ste 201, Sugar Land, Texas, 77478, United States

Overview

Serena Ventures focuses on early-stage companies and giving them the opportunity to be heard. Serena Ventures extends relationships, encourages collaboration among portfolio companies, and expands partnership opportunities across my vast network.

Total investments
34
Lead investments
9
Investments · 12mo
5
Active investors
2

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Khloud

    Participated · Equity · May 2026

    Khloud produces protein-rich popcorn formulations that combine whey protein with olive oil, positioned as portion-controlled, modernly packaged snacks for consumers seeking higher-protein options. The brand targets women through marketing initiatives including college-focused promotions, digital creator campaigns, and sampling events such as distributing over 600 bags at Los Angeles Airport’s “Fuel Your Flight” event. Launched in early 2025 by Khloé Kardashian, Khloud aims to scale retail placement with ambitions to expand into Target, Walmart and Starbucks. The company intends to add new products to its lineup and broaden distribution across the U.S. and internationally using proceeds from the latest raise. Khloud operates amid a rapidly growing protein-products market projected to exceed $50 billion by 2031 and faces increasing competition as large brands introduce protein variants across snacks and treats. Packaging and visual design are emphasized as part of the brand’s positioning to drive repeat purchases and broaden its customer base.

  • Midi Health

    Participated · Series D · Feb 2026

    Headquartered in Palo Alto, Midi Health operates a nationwide virtual clinic that addresses gaps in women’s healthcare from perimenopause and menopause to broader chronic and preventive needs. The company’s proprietary AI engine analyzes patient charts to personalize diagnosis, streamline scheduling and documentation, and continuously refine clinical protocols using one of the industry’s largest women’s-health datasets. Midi currently has insurance contracts that give more than 45 million U.S. women in-network access to its services, and over 25,000 patients seek care on the platform each week. Outcomes data show a 28-percentage-point increase in breast-cancer screening adherence, an 11-point rise in colorectal screening adherence, and up to a 13 percent reduction in total cost of care, alongside clinically significant reductions in A1c and LDL levels. The business complements its clinical model with an expanding specialist roster covering OB-GYN, cardiology, endocrinology, mood disorders, dermatology, longevity, and more. Recent executive hires from Tesla, Google, Meta, Lyft, and Omada Health signal a push to scale operations and brand awareness. Following its latest financing, Midi is valued at more than $1 billion and plans to broaden its AI capabilities and extend comprehensive women’s care across every life stage.

  • Formulary Financial

    Participated · Seed · Jan 2026

    Formulary Financial provides end-to-end fund administration—covering accounting, reporting, compliance, audit, capital activity, and investor communications—through a single AI-driven platform. By unifying internal and external data sources, the software creates an auditable “one source of truth” and delivers real-time reporting to both general partners and limited partners. Embedded AI automates repetitive reconciliation tasks, freeing accountants to focus on higher-value advisory work. Early clients and design partners already manage billions of dollars in assets under management, using the platform to reduce manual effort and accelerate reporting cycles. The company positions its technology as a replacement for error-prone spreadsheets and legacy systems that dominate the $23 trillion private-markets sector. Formulary was founded in 2025 and is headquartered in New York City. Backed by prominent venture investors, the firm emerged from stealth in January 2026 with fresh capital to expand product capabilities and client reach.

  • Stickerbox

    Participated · Equity · Nov 2025

    Stickerbox, created by Brooklyn-based startup Hapiko, is an AI-enabled toy that lets children press a button, describe an image aloud, and instantly receive a printed thermal sticker based on that prompt. The red, Etch-A-Sketch-sized device costs $99.99 and ships with three BPA- and BPS-free paper rolls (about 180 stickers) plus colored pencils. It combines several AI models, including proprietary safety layers that block violent, sexual, or profane content, making it a parent-friendly product. Revenue today comes from hardware sales and low-margin paper refills priced at $5.99 for three rolls, while future monetization could include premium features such as uploading personal photos, collaborative tools, and content saved via an upcoming companion app. Because the printer is Wi-Fi connected, Hapiko can push new firmware, guardrails, and feature updates over the air. The company was founded in 2023 by CEO Arun Gupta and CTO Robert (Bob) Whitney, who previously worked together at fashion marketplace Grailed. To date, Stickerbox has secured $7 million in venture backing from consumer-focused investors.

  • Hapiko

    Led · Equity · Nov 2025

    Hapiko is a Brooklyn-based company focused on developing creative technology for children that combines kid-centric design with privacy-conscious artificial intelligence. Its debut product is Stickerbox, a $99.99 voice-to-image thermal printer that transforms children’s spoken prompts—such as “a dinosaur on a skateboard”—into black-and-white stickers they can color and use. The hardware operates without a phone or computer, listens only when prompted, and includes built-in moderation filters and minimal data collection to ensure safety and privacy. Stickerbox’s ink-free thermal printing uses BPA- and BPS-free paper, delivering a mess-free, maintenance-free experience. By emphasizing hands-on, screen-free play, Hapiko aims to foster open-ended creativity rather than passive consumption. Leadership includes CEO Arun Gupta and CTO Robert Whitney, who state that Stickerbox is just the starting point for a broader line of kid-safe AI creative tools. The company is backed by consumer-focused investors Maveron and Serena Ventures.

Team