Founded in 2019 by Alexa Suter, Huha creates women’s underwear, bras, tanks, boxers and shorts designed for health, comfort, and performance. Its flagship Mineral Undies line combines tree-derived TENCEL and SMARTCEL fibres with permanently embedded zinc-oxide liners to deliver breathable, antimicrobial properties aimed at supporting skin wellness. The brand positions itself as a category-defining shift in intimates, solving issues such as recurring UTIs that inspired the founder’s original concept. Huha currently offers inclusive sizing from 2XS to 3XL and focuses on meticulous fit, comfort and functional fabrics. The company has built strong consumer resonance, amplified by a successful pitch on Season 18 of Dragons’ Den. Proceeds from its recent funding will fuel continued product innovation, strengthen category leadership, and support expansion into additional markets. Although specific revenue or user figures were not disclosed, District Ventures Capital cited “impressive momentum” as a key investment rationale.

Total raised

$20M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2025