The Venture Codex

Led · Equity · Nov 2025

Founded in 2019 by Alexa Suter, Huha creates women’s underwear, bras, tanks, boxers and shorts designed for health, comfort, and performance. Its flagship Mineral Undies line combines tree-derived TENCEL and SMARTCEL fibres with permanently embedded zinc-oxide liners to deliver breathable, antimicrobial properties aimed at supporting skin wellness. The brand positions itself as a category-defining shift in intimates, solving issues such as recurring UTIs that inspired the founder’s original concept. Huha currently offers inclusive sizing from 2XS to 3XL and focuses on meticulous fit, comfort and functional fabrics. The company has built strong consumer resonance, amplified by a successful pitch on Season 18 of Dragons’ Den. Proceeds from its recent funding will fuel continued product innovation, strengthen category leadership, and support expansion into additional markets. Although specific revenue or user figures were not disclosed, District Ventures Capital cited “impressive momentum” as a key investment rationale.

Led · Equity · May 2022

Three Farmers Foods produces whole roasted bean snacks and related plant-based products using a proprietary dry-roasting technique. Its product portfolio includes five product lines such as roasted chickpeas, roasted peas, roasted lentils, whole roasted fava beans and camelina oil. Products are locally sourced, processed and packaged in Canada and are positioned as high-protein, high-fibre, gluten-free, nut- and peanut-free and vegan with lower fat than competing brands. Three Farmers sells in retailers across North America, including national chains Loblaws, Sobeys, Whole Foods and Walmart. The company plans to expand manufacturing in Saskatchewan and to grow distribution across Canada while accelerating market penetration in the United States. Management emphasizes sustainable practices and making whole-bean snacking a staple in North American households. Three Farmers Foods sources local products from Saskatchewan family farms and adds value through proprietary local roasting technology to produce Three Farmers Camelina Oil and a roasted snacks line (roasted chickpeas, roasted peas and whole roasted lentils). The company emphasizes sustainability and traceability, offering a 'Farm to Fork' product code that connects consumers to how products are grown and made. Its products are sold in over 4,000 retailers across North America, including national grocery chains and online via Amazon. Founded by three farmers alongside Natasha Vandenhurk (CEO) and Elysia Vandenhurk (Chief Revenue Officer), the company has grown from local roots while keeping sourcing and processing local. Three Farmers plans to continue expanding product lines, markets, customers and distribution channels from its Saskatchewan base and to grow its global presence. A recent investment led by Golden Opportunities Fund in partnership with Export Development Canada is intended to support that growth and further drive the company's value-added agriculture innovation.

Led · Series B · Dec 2021

NadaMoo! makes dairy-free ice cream using sustainably sourced, certified organic, vegan, gluten-free and non-GMO ingredients. The brand launched in Whole Foods Market in 2005 and today offers more than 20 flavors with nationwide distribution and a flagship Scoop Shop in Austin, Texas. Led by CEO Daniel Nicholson, the company is a certified minority business enterprise and a B‑Corp. NadaMoo! completed a $4 million Series A in 2017 and has now raised $10M in a Series B. The company intends to use the new funds to continue brand building and expand distribution, focusing on increased marketing support and product development. NadaMoo! produces plant-based (non-dairy) frozen desserts. The family-owned company is based in Austin and launched in Whole Foods in 2005. Growth has accelerated in recent years as non-dairy options have captured a larger share of the milk category. The company plans to use new capital to build out a national distribution footprint, develop new products, and expand its team. Leadership continuity is emphasized: Daniel Nicholson became financial controller in 2008 and took the helm as president and CEO in 2011. Management has stated the family owners will retain a substantial majority ownership following the investment.

Participated · Series A · Dec 2020

Neo Financial builds consumer financial products including a suite of credit cards, Everyday Accounts, Neo Savings, Neo Invest, and Neo Mortgage, and operates Neo for Partners which powers financial solutions for over 10,000 partners. The company serves more than one million customers and offers one of Canada’s lowest mortgage rates. Founded in 2019, Neo is headquartered in Calgary, Winnipeg, and Toronto and has raised more than $650 million in funding. It has been recognized as Canada's top-growing company by The Globe and Mail and placed #1 on the Deloitte Technology Fast 50 for three consecutive years. Neo recently completed a $150 million inaugural credit card securitization to access institutional capital and support growth of its credit card portfolio.