Human Demand launched as a platform to help indie app developers optimize ad campaigns with transparent metrics and a color-coded “power level” toolkit that shows acquisition price and where ads will run. Since launching last August the company has expanded its focus to serve brands and agencies, and today reports an even mix of brands and indie developers using the platform. To date it has handled around 400 campaigns from roughly 150 customers and its reach is pegged at about 11,000–12,000 publishers. The business partners with multiple exchanges including MoPub, MobClix, Smaato, Nexage, OpenX, Inneractive, LiveIntent and Amobee, and recently integrated with TRUSTe to support consumer opt-outs for interest-based advertising. Human Demand emphasizes privacy and brand safety, offering tools for hyper-local, audience and true brand safety targeting. The company recently hired a VP of Sales to scale agency and brand efforts and plans a set of product announcements in Q2, notably adding support for mobile video in its self-serve platform.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2013