Hydrant is a science-backed consumer wellness brand that sells single-use powder packets designed to maintain optimal hydration, offering up to 3x the electrolytes of sports drinks with roughly 70% less sugar and no artificial ingredients. Products mix quickly in water and target hydration, daily performance, and mental wellbeing; the company has expanded its lineup from HYDRATE and ENERGY to include SLEEP and IMMUNITY. Hydrant launched direct-to-consumer online and has rapidly grown its retail presence, expanding from 47 doors in September 2020 to around 10,000 doors seven months later. The brand emphasizes efficacy, simplicity, and an elevated experience, using fewer effective ingredients and real fruit juice powder instead of artificial sweeteners. Hydrant has raised capital to support growth and retail expansion and reports total funding of more than $17M. Near-term plans include raising nationwide profile, continuing product-line expansion, and focusing on growth with an expanded team following the recent financing. Hydrant, founded in 2018 and based in New York, makes Rapid Hydration and Rapid Hydration + Caffeine—powder packets that are added to water to speed bodily hydration. The mixes use a specific electrolyte-to-sugar ratio (with sugar from powdered fruit juice) to leverage the sodium–glucose co-transport mechanism for faster absorption. The company sells direct-to-consumer via its website and through retail partners including Whole Foods and Amazon; pandemic-related delays have prompted a renewed focus on e-commerce. All manufacturing is done in the U.S. Hydrant offers both subscriptions and a la carte purchases; subscriptions account for roughly 50% of the company’s business. A 30-pack is priced at $37.50 for Rapid Hydration and $43.75 for the caffeinated mix, with subscription buyers receiving a 20% discount. The company plans to use new funding to invest in talent, drive product innovation, and build analytics capabilities.

Total raised

$14M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2021