Hydrow sells a connected home rowing machine and subscription-based fitness experience, positioning itself in the connected-fitness market. The company is Boston-based and emphasizes a “hybrid” approach to fitness, according to founder and CEO Bruce Smith. Hydrow grew revenue 3x between 2020 and 2021 and now reports north of 200,000 users. The company plans to invest in its product offering and drive innovation to retain and grow its member base. Management intends to use new funding to ramp up production and expand Hydrow’s international footprint. Hydrow expects its product to benefit from renewed interest in at-home equipment that requires relatively little storage space compared with treadmills. Hydrow produces a fitness player that delivers patent-protected Live Outdoor Reality™ (LOR) with instruction from athletes streaming live on the water. Its programming features live rowing from cities such as Miami, London, and San Francisco. The company intends to use newly raised funds for content expansion and increased marketing outreach. Hydrow raised a $25M financing extension that brings its total capital raised to $52M. The company was founded by Bruce Smith, who serves as CEO, and is based in Cambridge, Mass. Investors mentioned in the articles include L Catterton and existing backer Rx3 Ventures. Hydrow builds a Live Outdoor Reality™ (LOR) connected rowing machine that simulates the sights, sounds and sensations of rowing outdoors to deliver a superior in-home workout. The system includes hundreds of live and on-demand rowing workouts, supplemented with yoga and functional strength training. Hydrow sells the rower on its website for $2,199 and charges a monthly content subscription of $38. Led by CEO and founder Bruce Smith, the company leverages design and technology to provide both physical and emotional benefits of being on the water. Hydrow plans to use new funding to accelerate growth as it begins nationwide shipping, starting with nearly 1,000 early backers who purchased through Indiegogo. The company is based in Cambridge, Mass. Hydrow builds a connected fitness rower that delivers a live on‑river outdoor rowing experience at home. The platform includes hundreds of live and on‑demand rowing workouts, supplemented with yoga and functional strength training. Workouts are led by world‑class trainers, many of whom compete at the Rowing World Championships, creating an immersive fitness experience. Hydrow was founded in 2017 by U.S. National Team Rowing Coach Bruce Smith and is based in Boston, MA. The company plans to use new capital to bring its connected rower to consumers across the country. Financially, Hydrow received a more than $20m growth equity investment. CREW by True Rowing has developed a connected indoor rowing machine (CREW) that streams live, on-water instruction and content to a 22-inch screen using a proprietary, patent-pending broadcast-and-delivery system. The machine is described as sleek, nearly noiseless, and designed to evoke the water while delivering real-time feedback, music, and daily stories from instructors. CREW daily broadcasts live content from the Charles River in Boston and leverages a team of National Team rowing instructors and coaches for programming. The company emphasizes rowing’s whole-body benefits and claims its workouts deliver a more complete experience in less time. True Rowing says it will begin accepting orders for the CREW machines in the coming weeks and aims to expand rowing access to millions of users. The company is based in Cambridge, Mass., and highlights market reach estimates of 175,000–250,000 rowers in the U.S. and roughly 4.3 million people who use indoor rowing machines daily.

Total raised

$112M

Funding rounds

5

Latest round

Series D

Latest activity

Mar 2022