Hype (formerly Pico) provides CRM tools and a drag-and-drop landing page builder for creators, plus new pre-designed Hype Kits to help different creator types launch quickly. The platform offers email and phone sign-up boxes, revenue tools to collect tips, sell subscriptions or experiences, and takes a 5% cut of creator payments. Creators using the platform have generated $30 million in revenue and collected more than four million email and phone contacts through Hype’s tools. The company has repositioned its link-in-bio and landing-page capability as a front-end product to help creators own their fan data. Hype says it plans to build a more powerful CRM for creators in the coming months and aims to reach profitability by mid-2024. The startup was founded as PennyPass in 2016 and later rebranded to Pico before becoming Hype.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2023