Icon Source operates an AI-powered digital marketplace and mobile application that pairs athletes and brands by social audience demographics and other filters, and provides workflow, preloaded contracts, and compliance support. The platform connects agents, athletes and brands directly and offers strategy and production services to execute activations across channels. With NIL laws changing compensation for college athletes, Icon Source is positioning to facilitate deals for college athletes beginning July 1, 2021. The company emphasizes NCAA and university compliance protocols as a differentiator for campus-level opportunities. The funding will support hiring additional sales staff and enhancements to the digital platform as it scales into the emerging college market. Icon Source frames itself as a single-source marketplace capable of handling engagements from short-term activations to full-scale campaigns.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

May 2021