Participated · Seed · Nov 2025

Orion offers a smart mattress cover that continuously tracks a sleeper’s biometrics and automatically heats or cools specific zones to maintain an optimal temperature cycle throughout the night, aiming to improve both deep sleep and REM quality. The product combines embedded sensors with an AI engine that personalizes temperature adjustments for each individual. Seed funding proceeds will be directed toward expanding operations and widening the company’s market reach. Orion was founded by Harry Gestetner and Daniel Gestetner—entrepreneurs behind Fanfix and Byte—and joined by Blake Johnson and Scott Cohen, also from Byte. While the company has not yet disclosed revenue or user metrics, its founding team’s prior ventures recorded sizeable exits, indicating seasoned execution capability. Los Angeles, CA serves as Orion’s headquarters, giving the company access to both the region’s hardware talent and consumer-tech ecosystem.

Participated · Series A · Sep 2025

Tie (formerly Revenue Roll) offers a real-time, AI-driven identity and data-enrichment platform that can recognize up to 95% of U.S. website visitors—even those obscured by expired cookies, cross-device behavior, or lack of login—and immediately pipes enriched consumer data back to brands for personalized outreach. The network stitches together more than 25 billion data points from over 1,000 sources, covering 280 million opted-in consumers, and is used by hundreds of B2C brands such as Caraway, Cozy Earth, Crunch Fitness, and Macy’s Wine Shop. Customers have reported an average 152% increase in email-able abandoned-cart audiences and a 3% lift in online sales, while Tie’s 100 largest clients saw 3.1% sales growth and 2.8% higher order volume from April 2024 to March 2025. Brand adoption has tripled year-over-year, reflecting strong product-market fit and sticky unit economics. With its fresh capital, the company plans to triple U.S. headcount in 2025, deepen AI enrichment across first-party datasets, and build new integrations with email, commerce, and ad platforms. Tie positions itself as the privacy-conscious successor to traditional cookie-based audience targeting, helping marketers “own” their audiences rather than renting them.

Participated · Seed · Aug 2024

Heatmap offers an on-site analytics platform that combines revenue to every pixel on every page, enabling merchants to optimize for buyer behavior rather than site traffic. The company is led by CEO and Founder Dylan Ander and CMO Chase Mohseni. Heatmap closed a $4M Seed funding round to support growth. The proceeds will be used to drive customer acquisition and to build and launch a custom-built AI model that delivers direct recommendations for website improvements. The product focuses on translating on-site behavior into revenue insights for e-commerce websites. The company is based in New York City.

Participated · Equity · Apr 2023

Staytuned Digital builds a software suite for e-commerce brands focused on the Shopify ecosystem, aiming to be the "Salesforce suite for e-commerce stores." The company acquires and develops e-commerce applications and has purchased seven apps to date. It works with more than 28,000 customers and reported being EBITDA positive in the fourth quarter. Staytuned pivoted from a video-focused product early in its history and subsequently brought on new investors and team members, including Lauralynn Drury joining the founding team. Future plans include acquiring additional apps from a long pipeline, hiring more engineers, and scaling the product suite and go-to-market efforts. The company emphasizes high-margin software growth as the rationale for building a large hub of merchant-facing tools. StayTuned Digital offers a platform that optimizes video for each destination, pushes content to multiple platforms, and measures performance to inform further optimization. The company is officially unveiling its product while targeting publishers, digital-native companies, e-commerce retailers, brands, and eventually small businesses. StayTuned was founded by CEO Serge Kassardjian (formerly global head of media app business development for Google Play) and Randy Jimenez (previously CTO at SinglePlatform). The founders built the product to address fragmentation and frequent format changes across platforms so publishers needn’t manage each one individually. StayTuned positions itself as providing ubiquity to where audiences are rather than forcing publishers to abandon major platforms. Financially, the company has raised $2.5 million in funding and is part of the current GCT Startup-in-Residence program.

Led · Seed · Apr 2023

Superfiliate is a software platform that builds co-branded landing pages to ‘supercharge’ brands’ word-of-mouth channels across customers, influencers, ambassadors, and affiliates. The product replaces legacy affiliate links and referral codes with fully personalized shopping experiences that let creators tell a brand story, curate favorite products, and get paid for sales they generate. The scalable personalization and customization have raised conversion rates by over 20% while deepening partnerships between brands and creators. With affiliate marketing accounting for 16% of all online purchases in the U.S. last year, Superfiliate positions itself to help brands diversify acquisition away from paid media and optimize conversion funnels for each traffic source. Founded less than two years ago by Anders Bill and Andy Cloyd, the company works with merchants including MudWTR, Florence By Mills, Beam, and Hiya Health. The CEO says the company is building a platform native to new e-commerce paradigms to consolidate disparate tools into one app, and it recently closed a $3M seed round.