ICX Media builds a machine-learning and data-analytics platform that provides audience insights, social marketing tools, analytics and access to more than 850,000 video creators. The platform helps media companies, brands and creators create, distribute, market and monetize video content at scale, and an enterprise beta launched in April with dozens of enterprises using the product. ICX Media offers tools for independent creators to manage, distribute, market and monetize videos across digital and social channels. The company emphasizes data-driven decision making to support content creation, distribution and advertising strategies. Founded in 2015, ICX is headquartered in Washington, DC, has an office in New York City and plans to add an office in Los Angeles. The company will use new funding to expand sales, marketing, business development and its data science and technology capabilities. ICX Media builds an end-to-end platform that connects independent video creators with publishers and brands to promote, syndicate, commission and monetize video content. The company emphasizes data and analytics to help creators grow audiences and generate revenue, focusing on thousands to tens of thousands of early-stage creators rather than top-tier stars. ICX views marketing companies as potential partners and aims to integrate marketing, distribution and monetization services into a single offering. Founders Michael Avon, Tom MacIsaac, Steve McCord and Joey McCord previously worked together at Millennial Media; Avon serves as CEO. The company raised seed funding to support product development and go-to-market efforts.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2017