Founded in 2005 by PC Musthafa and his cousins, iD Fresh Food pioneered preservative-free idli and dosa batter that tastes like homemade, using cold-chain logistics rather than chemicals to keep products fresh. Over time the firm has broadened its portfolio to whole-wheat parathas, curd, paneer, instant filter coffee, frozen fruit pulp and chutneys, all positioned as convenient, clean-label meal solutions. The business benefits from India’s fast-growing ready-to-cook (RTC) segment, which doubled in volume in 2023-24 and added 18 million new households. iD Fresh reported FY25 revenue of ₹681.38 crore, a 22 percent year-on-year increase, underscoring strong demand momentum. The company’s fresh-food positioning differentiates it from heat-and-eat frozen meals and attracts urban, time-pressed consumers. With new growth capital, management aims to deepen distribution and tap the still-under-penetrated RTC category, where only 4 percent of consumers use such products daily. The brand’s commitment to no preservatives and a focus on freshness remains its core competitive edge.

Total raised

$175M

Funding rounds

3

Latest round

Equity

Latest activity

Jan 2026