Ideally is an AI-powered market research platform founded in August 2023 out of venture studio TRA Labs. The platform lets brands run fast, iterative tests and validations across product and marketing lifecycles, reportedly reducing some research cycles from nine months to 90 days. Ideally serves more than 250 brands across APAC and the US, including clients such as DoorDash, Telstra, Google, Burger King and Asahi. The company recently opened a New York office and has seen US revenue grow 350% since that expansion. Ideally is launching Ideally Canvas to provide continuously updated consumer, category and competitor insights for marketing teams. The startup has raised prior rounds of $2.15 million in November 2023 and $5.5 million in August 2024 and most recently closed an A$13.4 million Series A at an A$83 million valuation.

Total raised

$12M

Funding rounds

3

Latest round

Series A

Latest activity

Apr 2026