Ideogram is an AI image-generation startup founded by former Google Brain researchers that builds models for text-and-typography-aware image creation. The company released Ideogram 1.0, a model trained from scratch that the company says offers state-of-the-art text rendering, photorealism, prompt adherence, and a new Magic Prompt feature. Magic Prompt automatically expands user prompts to produce more descriptive, higher-quality imagery. Ideogram offers a free tier capped at 100 image generations per day and paid subscriptions: Basic at $7/month (billed annually) for 400 daily images and Plus at $16/month (billed annually) for unlimited daily images. Users can access Ideogram on the company site (requiring a Google or Apple account) or via its Discord server. The company cites internal research showing human evaluators prefer its outputs to Midjourney V6 and DALL·E 3 and is continuing to iterate and build out the product. Ideogram is a Toronto-based artificial intelligence startup offering generative text-to-image technology. Its product is designed to accelerate the creative process for artists, making creative expression more accessible, fun, and efficient. The company is led by CEO Mohammad Norouzi. In a Seed financing, Ideogram raised $16.5M. It intends to use the funds to expand operations in Toronto and to support its development efforts.

Total raised

$97M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2024