Idilio produces vertical micronovelas with episodes of one to three minutes and seasons that can reach up to 80 chapters, aiming for strong hooks in the first three seconds. The company describes itself as data-first: it writes and produces initial chapters, publishes them in-app and on social, and uses rapid metrics to decide whether to rewrite or scale a story. Idilio reports roughly two million downloads in 120 countries and about 45 minutes of daily use per user, which the company says is double Netflix's mobile time by its metrics. Founder Gabriela Tafur, a Colombian lawyer, TV presenter and Stanford MBA, built the product after observing short-form dubbed dramas in mobile use. The company targets Latin American melodrama as a cultural differentiator versus Chinese-origin micro-series and aims to scale its audience internationally. The model emphasizes low-cost, fast production cycles but faces sector risks such as low retention and variable content quality.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026