idio provides a SaaS-based content intelligence platform that helps businesses understand and influence prospects' journeys by delivering personalized engagements and facilitating sales enablement. The solution integrates with major marketing and CRM vendors. Founded in 2006 by Edward Barrow and Andrew Davies, the company is based in London and also has offices in New York City and Chicago. idio raised a £1.25M venture loan provided by BOOST&Co. The company intends to use the funds to expand its team and increase investment in both the UK and US markets. The financing was structured as a venture loan rather than equity. Idio provides a content intelligence platform that analyzes how prospects interact with web content—white papers, blog posts, and product pages—to automatically build predictive interest profiles. Its dashboard shows which topics are driving sales and can push interest signals and content recommendations into Salesforce; the company recently launched a strategic partnership with Salesforce. Idio emphasizes mining patterns in each individual’s content choices rather than relying on manual tagging or rules-based targeting. Competitors mentioned include InPowered, NewsCred, HubSpot, and Smartlogic. The company reported 175 percent revenue growth in the past year. Idio plans to use new funding to expand sales and marketing efforts, with a particular focus on the U.S. market. idio has developed a platform that identifies patterns in each customer’s content consumption to deliver real-time dynamic content and customer intelligence across email, web, mobile and social. The platform integrates with existing marketing communications platforms to personalize communications and drive engagement and conversion. The company completed a $2.35M first funding to support its growth. idio plans to use the funds to accelerate market adoption in the UK, extend its predictive marketing technology and launch an East Coast US office. The company was founded in 2006 by Edward Barrow and Andrew Davies and is based in London. Alongside the round, David Eldridge joined idio as a non-executive director.

Total raised

$10M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Apr 2016